Most B2B marketers think LinkedIn is the only paid channel for serious pipeline generation—but Reddit can be an underutilized goldmine. In this 25-minute session, Silvio (Founder & CEO, AdConversion) and Mickey Bowen (Head of Creative, AdConversion) will break down how B2B companies can add Reddit into their ad mix to reach highly engaged, niche communities.

We’ll cover: Where Reddit fits into a larger paid media strategy and how to align it with other channels like LinkedIn.B2B campaign strategies that actually work on Reddit, from targeting to budget allocation.Creative that converts—how Reddit ads demand a different tone, style, and approach than LinkedIn or Meta.

GenAI isn't just transforming products — it's also redefining how cybersecurity marketing teams create, and compete. For everything from GTM effectiveness, to content creation, we now have the world's most powerful innovation at our disposal. The opportunity to move faster, go bigger, and make Marketing the most effective business unit within the entire organization - is here. But how do you make the most of it?

Join Chris Hines, VP of Product & Corporate Marketing, and Jenna Quigley, VP of Growth Marketing at Cyera, as they unveil the AI-driven playbook they use to help make Cyera the fastest growing data security company in the world.

What you'll walk away with:

• Learn to use AI to create content that actually connects, and scale production, without sacrificing your brand voice or creativity
• Smart ways to get your brand showing up in AI responses - because that's the next wave of SEO
• Prompt tips that make your execs sound like the thought leaders they are - even if you're ghostwriting on a deadline;)

The new KPIs for modern marketers - what matters now given AI is part of your stack:

Plus, you'll get plug-and-play prompts, hear about their favorite tools, and learn quick tips that you can start using immediately after this session.

In a world where marketing teams juggle 15+ tools and endless data streams, we're taking a radically different approach. This hands-on workshop challenges the "shiny new tools = better results" mindset and shows you how strategic simplification can facilitate growth, improve decision-making, and align your entire revenue team. Learn how Arkose Labs and MOBI Solutions partnered together to wrangle chaotic tool sprawl, resulting in streamlined, results-driven analytics that fuel confident market expansion.

Attendees complete a live audit of their marketing stack and leave with a personalized 90-day roadmap to eliminate tool clutter, align teams, and focus on metrics that matter. This isn't theory—it's a transformation you can implement Monday morning.

Key Learning

✅ Complete a marketing stack audit with elimination/consolidation priorities ✅ Build a 90-day simplification roadmap with quick wins and long-term success metrics ✅ Align OKRs with measurement strategy using the CLEAN framework ✅ Align marketing and sales around shared definitions and metrics ✅ Develop AI-era tool criteria to prevent future “shiny new tool” syndrome

Who Should Attend: Perfect For: Teams managing 8+ tools, struggling with attribution clarity, experiencing marketing-sales friction, or planning market expansion with confidence in their analytics. Experience Level: 2+ years marketing experience, optimized for decision-makers and influencers

Workshop Format: Interactive 60-minute session with peer collaboration and real data exercises. Complete toolkit provided. Don’t forget to bring your Laptop, a list of your current Martech Stack and approximate cost of each tool.

Our industry publishes hundreds of "state of" reports, threat landscapes, and security surveys every year. Practitioners ignore most of them. But there are good news for marketers: The report practitioners actually read, cite, and share is also the one that does the most for your brand and your pipeline. Useful and effective are not opposites. But most security research is just more of the same: Recycled dwell-time stats, leading survey questions, "n=12 CISOs" passed off as data, and a single headline number nobody can map to their own environment.This session is a practical design guide for reports and surveys the practitioner actually wants to read. We'll cover survey design that doesn't generate garbage, metrics that survive a skeptical reader, why segmentation beats a scary average, and how to mine the telemetry you already own instead of running another opinion poll. The goal is produce content practitioners trust — which is the only research that earns the awareness and demand you were after in the first place.

From the Frontlines: Why Cybersecurity Product-Centric Marketing is Failing and What to Do About It

Cybersecurity buyers don't buy products in isolation anymore. They buy outcomes, platforms, and solutions to business risks.

Product-led growth isn't just viable in cybersecurity, it's one of the most powerful tools available to resource-constrained teams looking to find product-market fit and build pipeline. Drawing on lessons learned from scaling Intruder to 3,000 customers with a PLG-first strategy, we'll cover how PLG accelerates demand gen and generates the kind of organic social proof that resonates in a sceptical buying environment, where the strategy genuinely falls short, and how to blend PLG with a sales-led approach as you grow. You'll leave with a practical lens for evaluating the role PLG can play in your business.