(90-120 minutes. Will require a paid subscription to n8n.io)

Welcome to the future of lean marketing operations. In this hands-on workshop, you'll learn to build your own AI-powered marketing agent using n8n—an open-source workflow automation tool that plays beautifully with tools like ChatGPT, Slack, Notion, LinkedIn, and hundreds of other apps.

You'll walk through real-world use cases that automate high-impact marketing tasks, from generating leads and qualifying them, to summarizing customer calls and repurposing content across channels. This isn't a tool tour or a theoretical deep-dive—it's a practical, tactical build session where you'll create your own fully functional AI agent by the end of the workshop. You'll leave with plug-and-play templates, tested workflows, and the skills to scale your impact without increasing headcount.

Key Takeaways
Learn how to use n8n to build workflows that automate marketing tasks
Set up a no-code AI assistant that can perform lead enrichment, email drafting, content repurposing, and more
Build an agent that connects to OpenAI, Slack, Notion, LinkedIn, Google Sheets, and other key tools
Use prompt engineering to guide your AI agent's tone, quality, and output format
Take home ready-to-use templates to replicate and adapt in your own GTM stack

I want to walk the audience through the process of exploiting a vulnerable machine and explain the process and cyber lingo along the way. Many marketers have little to no reference for the "technical" aspects of cybersecurity, and I want to present a low-threat opportunity for them to see the "super technical" pieces in an easily digestible manner. They won't all be pentesters at the end of it, but some of them will have the skills to impress their colleagues and customers.

- Attendees will be confident in their understanding of how computers are exploited.
- Attendees will know how pentesters and cyber attackers think.
- Attendees will understand what it is they are defending against.

At 26, I almost died. Not because of a freak accident, but because I was dismissed, misdiagnosed, and forced to fight for my own survival. What does this have to do with cybersecurity marketing—especially social media? More than you’d think.

Social media in cybersecurity is relentless. Audiences are skeptical, platforms shift overnight, and breaking through the noise feels like an uphill battle. But just like survival, success in cyber marketing isn’t just about endurance—it’s about strategy. It’s about knowing when to push, when to pivot, and when to fight to make sure the right voices get heard.

In this session, I’ll share how my journey—going unheard by the medical community, fighting for answers, and ultimately finding a way forward—mirrors the challenges we face in cybersecurity marketing. As social media leaders, we must be resilient. We must advocate for our brands, navigate industry fatigue, and make complex topics compelling.

This session will break down how to push through doubt, refine strategies, and stand out in an industry that never slows down. Because in cyber marketing, just like in life, resilience isn’t just about survival—it’s about making an impact.

Key Takeaways:
✅ How to cut through noise and skepticism in a saturated cybersecurity market (especially on social media).
✅ The power of persistence and adaptability in an industry that’s constantly evolving—whether it’s new algorithms, engagement drops, or shifting narratives.
✅ How to advocate for your message and brand in the face of resistance—because social is where cybersecurity narratives are shaped in real time.
✅ Why resilience in marketing is about strategy, not just endurance—and how social media teams can thrive amid chaos.
✅ You will leave feeling inspired—with a renewed perspective on resilience, both in cybersecurity marketing and in life"

Artificial Intelligence (AI) is transforming business development, with AI-powered Business Development Representatives (BDRs) proving to be essential assets for organizations looking to scale efficiently. This session goes beyond vendor evaluation to cover the full lifecycle of utilizing AI BDRs, including identifying diverse use cases, training AI effectively, building strong partnerships, and measuring success.

We'll start by exploring how to uncover opportunities for AI BDRs beyond traditional sales functions, such as driving event registrations, following up on leads, or re-engaging dormant prospects. This approach allows businesses to align these tools with their unique goals and uncover untapped value. Next, we'll tackle AI training, emphasizing the importance of tailoring AI models for relevance and accuracy. Attendees will also learn how to build collaborative, transparent relationships with AI vendors who can provide scalable solutions and ongoing support.

Finally, the session focuses on measuring what matters. From tracking engagement metrics to calculating ROI, we'll provide actionable frameworks for assessing the effectiveness of AI BDR initiatives. Real-world examples—including ThreatConnect's success leveraging tailored AI BDRs to achieve sustained growth and deeper customer engagement—will illustrate how these tools can become strategic enablers of long-term success. Attendees will leave with not just the knowledge to evaluate AI-powered BDR solutions but also the confidence to implement, optimize, and track their performance in ways that bring measurable value to their organizations.

Key Takeaways
1. Identify Diverse Use Cases – Learn how to look beyond sales and find impactful use cases for AI BDRs, such as event registrations, lead follow-ups, and prospect re-engagement.
2. Train AI for Precision and Relevance – Understand the importance of tailored AI training to improve accuracy and enhance alignment with your business needs.
3. Maximize Vendor Partnerships – Get actionable insights on selecting and collaborating with an AI vendor, focusing on transparency, scalability, and long-term support.
4. Measure Success Effectively – Discover frameworks to evaluate the ROI of AI BDRs, using metrics like engagement levels, pipeline growth, and conversion rates.
5. Leverage Real-World Insights – Gain inspiration and practical guidance from real-world case studies, such as ThreatConnect's results with AI-driven BDR solutio

One "S" Managed Service Providers are often overlooked or misunderstood by cybersecurity companies. This session will go through the do's and don'ts of working with and marketing to the outsourced IT Department of Global SMBs: Managed Service Providers. 

Join this session to learn:
- What is "NFR" and why it's the only CTA that matters to MSPs
- What's the best way to reach MSPs
- What events do MSPs attend

In today's rapidly evolving cybersecurity landscape, the ability to scale a product from concept to customer requires more than just innovation—it demands a well-structured go-to-market (GTM) strategy, leveraging strategic partnerships. Partner Led Growth is a critical accelerator for cybersecurity companies, allowing them to navigate complex sales cycles, expand market reach, and establish credibility.

This presentation explores the key principles of building a successful partner-led growth model, including selecting the right partners, structuring channel programs, and aligning incentives. We will examine the various sales partner models—from resellers and VARs to OEM and PaaS marketplaces—and discuss critical success factors such as demand generation, partner enablement, and ongoing engagement.

Attendees will gain insights into best practices for channel recruitment, performance measurement, and avoiding common pitfalls in partner management. By the end of this session, cybersecurity leaders, founders, and GTM professionals will be equipped with a structured framework to assess their readiness for a channel-based approach and implement strategies to accelerate revenue growth through partnerships.

You don’t need to be an engineer to build tools anymore. And if all you're using AI for is to ask for a pretty picture, you're using AI wrong.
  
 Today, to build an app, you need a laptop, a little audacity, and a few prompts. Whether it’s a budget tracker, a viral mini-site, a custom image generator, or a lead magnet disguised as a game, marketers can now create attention-grabbing apps without ever opening VS Code (if you even know what that is).
 
 This talk is about turning your ideas into reality with AI. We'll show you how to vibe code everything from scrappy internal tools to slick public-facing apps that drive pipeline, all without waiting on dev resources or asking for permission.
 
 The bar is on the floor, and if you're not taking advantage of these tools, you're falling behind. We'll pickup the keyboard and walk through how you can vibe code your way into your next promo.

- Vibe coding in our sense = building marketing tools with AI, no devs required.
 - Use GPTs, SOM vibe coding tools, and YouTube to spin up real stuff, fast.
 - From internal ops to external campaigns, build once, scale impact.
 - Building micro-tools doesn't require a 500k budget anymore.
 - The best marketers aren’t just thinking about ideas, they’re shipping them.

Only one in every 1,000 venture-backed enterprise software companies reaches $100M ARR. Even fewer get there with the same marketing leader in the seat from seed to centaur. I’ve been lucky—with a healthy dose of stubborn optimism—to be one of them.

This isn’t a story about brilliant overnight success. It’s about the long game: showing up every day, evolving with the company, and learning how to build a marketing org that can scale without collapsing under its own growth. Because in cybersecurity, a lot has to go right—and a lot is just staying consistent through the chaos.

In this candid and prescriptive session, I’ll share the GTM lessons forged over six years as CMO of Semperis—from scrappy startup to nine-figure ARR. You’ll walk away with stage-specific insights on:

- What actually changes at $2M, $20M, and $100M ARR
- The early GTM bets that worked (and the ones that didn’t)
- How to scale a marketing org without losing your mind (or your job)
- Why brand, demand, and product marketing must evolve in sync
- How to stay aligned with sales and the CEO across every phase
- The shift from marketing leader to Chief Market Officer—and what that really means

Whether you’re a founder hiring your first marketer or a CMO trying to grow without burning out, this session is for anyone scaling go-to-market with clarity, staying power, and just enough duct tape to keep things moving.