Ticket prices go up on October 1st!

Join Us for
CyberMarketingCon 2024

In Person & Virtual
December 8-11, 2024
Philadelphia, PA

3.5

Event packed days

400+

Conference Attendees

30+

Experienced speakers

10+

Hands-On Workshops

Watch Our Promo Video!

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Title Sponsor

A Big Thanks to Fornix Marketing

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New Year, More Tracks, More Fun

Cybersecurity marketing is specific, often technical, and constantly changing. Stay up-to-date with the latest in marketing in the cybersecurity industry while networking with your peers.

Talk Track

Cyber Products & Services Marketing

Main conference content, covering all facets of security marketing, from social media to product marketing to demand gen to comms!

Summit

CyberCMO Summit

Join your fellow Marketing VPs & CMOs for closed-room sessions, executive and leadership coaching, exclusive information sharing, and peer learning.

Summit

CyberCEO Track

Join other CEOs for closed-room sessions, executive and leadership coaching, exclusive information sharing, and peer learning.

Ceremony

Marquee Awards

The Marquee Awards celebrates marketers doing amazing work in cybersecurity. ‍‍This year, we are combining the Awards with helping non-profits in cyber raise funds for their missions.

Talk Track

Threat Research

A new track for security professionals and marketers that work with on or with vulnerability research programs.

Talk Track

GovCon & Public Sector

This year, we're offering a new track for sales people, marketers, proposal writers, and business development professionals selling to government and public sector.

A Conference for Cybersecurity Marketers

Cybersecurity marketing is specific, often technical, and constantly changing. Stay up-to-date with the latest in marketing in the cybersecurity industry while networking with your peers.

Who we areGot Questions? Book a Meeting
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Amazing Speakers

Real marketers from real cybersecurity companies will share their strategies, tactics, and ROI.

Workshops & Sessions

Gain inspiration, insight, and new perspectives. Apply learnings to your business immediately with hands-on workshops.

Networking

This industry is small. We’re working to make it smaller. Leave this conference with new partnerships and connections to last a career.

Consults from Experts & Cybersecurity Professionals

Meet with experts in the field and gain insights you won’t be able to find anywhere else!

Our speakers

Meet our speakers

Conference Agenda At a Glance

Agenda subject to change!

✈️ Traveling in? ✈️ Here's our recommendation:
We will have hands-on workshops on Sunday starting at 1pm. That said, book your flight to arrive at least before the opening night reception on Sunday!
And leave after 4pm EST on Wednesday.

12:00 pm
-
7:00 pm
Welcome Experience: Expo Hall & Registration Open
1:00 pm
-
1:55 pm
Workshop: AI Alchemy: Hands-on AI-Powered Content Marketing
Anushika Babu
1:00 pm
-
1:55 pm
Workshop: Who's Your Source? Combining Self and Software Attribution
Chris Singlemann
2:00 pm
-
2:55 pm
Workshop: Make Your Own AI Tools: How to Reduce Platform Spend, Get Superpowers, and Gain More Efficiency Creating Your Awesome Toolbox
Bruno Baldo
2:00 pm
-
2:55 pm
Workshop: Helping the Nerds Talk Good: Engaging with and Aligning with Technical Practitioners
Joel Benge
3:00 pm
-
3:55 pm
Workshop: Positioning Workshop
Story Tweedie-Yates
4:00 pm
-
4:55 pm
Workshop: Yes, Your Customer Knows More Than You: Tactics for Launching a VoC Program at Technical Companies
Thereasa Roy
4:00 pm
-
4:55 pm
Workshop: Solo Sorcery: Creating & Iterating on Your Cybersecurity Startup's First Marketing Budget
5:00 pm
-
7:30 pm
Opening Night Reception & Networking in the Library (Sponsored by Punch!)
8:00 am
-
5:00 pm
Registration Desk Open!
9:00 am
-
9:25 am
Surviving and Thriving as a Brand on Reddit
Elliot Volkman
9:00 am
-
10:00 am
Opening Remarks & Keynote
9:30 am
-
9:55 am
GTM: Marketing & Sales Alignment to Drive Growth
May Mitchell
10:00 am
-
10:55 am
Headline Talk
11:00 am
-
11:25 am
Reaching 100% ABM Integration Across all Marketing Channels
Aviv Cohen
11:00 am
-
11:55 am
We Can Solve Hard Things: National Security Opportunities for Commercial Companies
Lawrence Nunn
11:30 am
-
11:55 am
Cracking the Code to Cybersecurity Influencer Marketing: Brand-Influencer Perspective
Matt Johansen and Yuliya Gorenko
12:00 pm
-
1:30 pm
Complimentary Buffet Lunch & Networking
1:30 pm
-
2:25 pm
Public Relations and Events in National Security Tech
Joy Schoffler, Debbie Sallis, Shaun McDougall, Jennifer Morris
1:30 pm
-
2:25 pm
Workshop: Beat Bobby Fischer: Positioning Your Cybersecurity Product for the Win
Scott Taschler
1:30 pm
-
1:55 pm
Cultivating Trust, Humility, and Generosity to Attract Continuous Growth
1:30 pm
-
2:25 pm
From Concept to Mic: Crafting a Hit Podcast with Impact
David Moulton
1:30 pm
-
2:25 pm
Growth During Change: CMO Perspectives
2:00 pm
-
2:25 pm
How Not to Fail at Community
Gianna Whitver
3:00 pm
-
3:30 pm
Reinventing Brand Design in Cybersecurity
Ashley Wu
3:00 pm
-
3:55 pm
Workshop: Funnel-nomics: A Practical Process for Setting Next Year s Funnel Targets
Sarah Hartland
3:00 pm
-
3:55 pm
Rapid Rise: How High Profile Startups are Standing Out
3:00 pm
-
3:55 pm
GTM through Partnerships in the Public Sector
3:30 pm
-
3:55 pm
Crafting Connections: Building Community and Trust with Cybersecurity Professionals
Chris Cochran
4:00 pm
-
4:55 pm
Workshop: Strategy of Capture: How to Identify Opportunities and Craft Proposals that Don t Suck!
Hillary Coover
4:00 pm
-
4:55 pm
Demand Generation in the Federal and Public Sector
4:00 pm
-
4:55 pm
Social Media & Influencer Panel
4:00 pm
-
4:25 pm
Beyond the Battlecard: Bootstrapping a Competitive Intelligence Program That Works
Alysse Nockels
4:30 pm
-
4:55 pm
Experiential Marketing: Implementing B2C Tactics in a Highly Technical B2B Cyber Market
Valerie Zargarpur
5:00 pm
-
5:55 pm
CISO Series Game Show
David Spark
6:30 pm
-
9:30 pm
Cocktails at the Museum of Illusions!
8:00 am
-
5:00 pm
Book Your Extras & Freebies for Today!
8:00 am
-
5:00 pm
Registration Desk Open!
9:00 am
-
9:55 am
Keynote: Old Channel is Dead. The Future is Community.
Charlene Ignacio
10:00 am
-
10:55 am
Headline Talk
11:00 am
-
11:55 am
CMO Confidential Live: Why Marketing Leaders Succeed or Fail
Charles Gold
11:00 am
-
11:25 am
Demystifying Partner Ecosystem Marketing Strategies
Maryam Lahiji
11:00 am
-
11:25 am
From Brand to Demand: Launching a New Category and Creating a Full-Funnel Campaign
Martin Sanchez and Vivian Wei
11:00 am
-
12:00 pm
Good to the Last Drop: Extract the Value of Threat Research for Your Marketing Program
Pam Cobb, Tricia Howard, Mitch Mayne
11:00 am
-
11:55 am
Workshop: Your Channel Marketing Scorecard
11:30 am
-
11:55 am
What They Don't Want You to Know...Creatively Manage Show Site Services and Venue "Rules" to Maximize Your Trade Show Budget
Sarah Thaler
11:30 am
-
11:55 am
12 Months and 1 Million Dollars: A Series A Demand Gen Roadmap
Sarah Hartland
12:00 pm
-
1:30 pm
CyberTacos Lunch by W2 Communications
1:30 pm
-
2:25 pm
Workshop: Becoming a Leader
1:30 pm
-
2:30 pm
Channel Pannel (MSPs & MSSPs)
1:30 pm
-
2:30 pm
Navigating Executive Contracts: What Every CMO Needs to Know
1:30 pm
-
2:30 pm
Unlocking the Power of Intent Data for Strategic Field, Channel, and Corporate Events Marketing
Rebekah McAdams and Michelle Radlowski
1:30 pm
-
1:55 pm
Lessons for Marketers from the First Year of SEC Cyber Attack Disclosures
Joan Weiner Levin
2:00 pm
-
2:25 pm
Guardians of the Grid: Ethical and Impactful Marketing of Threat Intelligence
Zenobia Godschalk, Paul Asadoorian
3:30 pm
-
4:25 pm
Workshop: How to Build a Full-Funnel Cybersecurity Advertising Program
Silvio Perez
3:30 pm
-
3:55 pm
Funnel Metrics that Matter: Go Beyond Producing Metrics to Actually Using Them to Drive Your Business
Arpine Babloyan, Charles Gold
3:30 pm
-
4:30 pm
The VAR Partner Perspective: Insights from GuidePoint Security's Marketing Leaders
3:30 pm
-
4:30 pm
Hacking Threat Research Marketing: Proven Strategies for Success
Bill Keeler, Jennifer Lavery, Nicole Canulla, Jennifer Tanner
3:30 pm
-
4:30 pm
CyberCMO Session
4:00 pm
-
4:25 pm
Sports Marketing...Not Just for the Big Companies!
Casey Barnett
4:30 pm
-
4:55 pm
Project PowerUp: Taking a complicated topic and making it into a powerful human story
4:30 pm
-
5:25 pm
CMO: Master of the SDR/BDR Domain
Scott Gordon
5:00 pm
-
5:25 pm
Launching from Stealth Mode: The Ultimate Guide
Dean Pe'er
5:00 pm
-
5:25 pm
Leave Me the F*ck Alone: A Rant from the Other Side
Ira Winkler
5:30 pm
-
5:45 pm
LIVE COMEDY: Phishing for Laughs - A Comedian's Looks At Cybersecurity
Joan Weiner Levin
5:45 pm
-
6:45 pm
The Marquee Awards & Prize Raffle: Charity Awards Ceremony
9:00 pm
-
10:00 pm
Nighttime Comedy Entertainment
7:00 pm
-
7:00 pm
CEO Dinner
7:00 am
-
1:00 pm
Registration Desk Opens!
8:00 am
-
8:50 am
Wednesday Morning Coffee & Networking: Live at CyberMarketingCon!
Andy Tzortinis
9:00 am
-
10:00 am
Opening Remarks & Keynote
10:00 am
-
10:55 am
Headline Talk
11:00 am
-
11:55 am
From Old News to Next Big Thing: Reinventing a Cybersecurity Brand
11:00 am
-
12:55 pm
Workshop: Crawl, Walk, Run: Leveling Up Your SEO skillset
David Oltean
11:00 am
-
11:55 am
CyberCEO Summit: Famous for the Product: Leveraging Social Media for Opportunity Creation
11:00 am
-
12:00 pm
Influencing with Influencers: But Don't Say Influencers
Joseh Barringhaus
11:30 am
-
11:55 am
From Niche to Necessary: Crafting a Successful Cybersecurity Podcast in a Specialized Industry
11:30 am
-
12:00 pm
How to Drive Mass Security Tech Adoption through Strategic Marketing
12:00 pm
-
1:30 pm
Complimentary Buffet Lunch & Networking
12:00 pm
-
1:00 pm
Channels and Distribution in the Public Sector
1:00 pm
-
1:55 pm
Workshop: "Be the Hack": Humor's Impact on CS Marketing
1:00 pm
-
1:55 pm
CyberCEO Summit: VC, Debt, and Other: Navigating the Funding Landscape for Cybersecurity Companies
1:00 pm
-
1:30 pm
No Data, No Problem: Measuring Success With Incomplete Metrics
Pam Cobb
2:00 pm
-
2:30 pm
Stop Thinking Category Creation - Do These Things Instead
2:00 pm
-
3:00 pm
CyberCEO Summit: What Modern Demand Gen Actually Looks Like
2:30 pm
-
3:00 pm
Click and Tell: Quick Tips to Improve Your Cyber Email Game
3:00 pm
-
4:00 pm
Closing Keynote: Future-Proofing Cybersecurity Marketing: Embracing Long-Term Thinking for Sustainable Success
4:00 pm
-
5:00 pm
Afterparty! After the Conference

Fun & Networking!

Fun is part of our mission at CyberMarketingCon. With each event day, we'll have different outings and networking opportunities.

Philadelphia has so much to offer!

  • Drinks & Delicious Food
  • Holiday Market
  • Rothman Ice Skating Rink
  • Historical Landmarks
  • Philly Cheesesteaks

Explore Philadelphia With Us!

CyberMarketingCon will be held December 8-11 in the heart of downtown Philadelphia, PA this year. Come to learn, network, and enjoy what this pretty little gritty city has to offer!

Stay at the Loews Hotel!

We negotiated a heavily discounted rate for you at the beautiful 4-star Loews Hotel in Center City Philadelphia where CyberMarketingCon 2024 will be taking place! Rooms will be starting at $179 per night during the conference (and even before or after if you want to extend your trip)

A True Classic

Directly across from the Pennsylvania Convention Center, the historic hotel is located in the heart of Center City and within walking distance of the Reading Terminal Market, Independence Hall, Philadelphia Museum of Art, and Barnes Foundation to name a few of the city’s most popular attractions.

Philadelphia has so much to offer!

  • Conference-only discount
  • Newly opened Spa and Salon
  • Fitness center and Peloton biks
  • On-site FedEx
  • Uniquely local restaurant, Bank & Bourbon

What Past Attendees are Saying!

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See You in Philadelphia

CyberMarketingCon will be held December 8-11 in the heart of downtown Philadelphia, PA this year. Come to learn, network, and enjoy what this pretty little gritty city has to offer!

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We couldn't make CyberMarketingCon 2024 happen without you!

Thank you to our 2024 sponsors!

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Platinum Sponsor

Gold

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Virtual Experience

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In-Person Experience

$995
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Access All 3.5 Conference Days

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One Day Experience

$746
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faq

Attendees frequently ask

Who is this conference for?
How do I book my discounted hotel room?
Are there discounts for groups?
Will the sessions be livestreamed?
What is the refund policy? 
Can I speak at the conference?
Will food be provided?
I tried to book some extra days to explore Philadelphia but I am getting an error message. 
Is there going to be a recording?
Where do I park?
Do you have information that I can share to convince my company to let me attend?
I have other questions.