CyberCMO
Summit

Strong marketing leadership shows up in how you run the function every day: the priorities you set, the numbers you review, the meetings you lead, and the decisions you make.

Missi Carmen, CMO turned CRO at Safetica, will share the operating approach she used to run Marketing as a business before her role expanded across the commercial organization. She’ll cover five practical ways marketing leaders can build a stronger operating rhythm and connect execution to business results:

- Build a weekly, monthly, and quarterly cadence that keeps priorities, spending, and execution aligned.

- Run meetings and reviews that lead to decisions, not status updates.

- Focus on the numbers that matter to the business.

- Communicate progress, risks, and tradeoffs in a way that builds confidence with the CEO, CFO, and executive team.

- Create accountability while keeping strategy and execution connected.

This is a practical session for marketing leaders who want to operate as true business partners, not just functional leaders.

Join us for CyberCMO Summit introductions. We'll talk about the Summit and give every CMO in the room a chance to introduce themselves.

Strong marketing leadership shows up in how you run the function every day: the priorities you set, the numbers you review, the meetings you lead, and the decisions you make.Missi Carmen, CMO turned CRO at Safetica, will share the operating approach she used to run Marketing as a business before her role expanded across the commercial organization. She’ll cover five practical ways marketing leaders can build a stronger operating rhythm and connect execution to business results:

- Build a weekly, monthly, and quarterly cadence that keeps priorities, spending, and execution aligned.

- Run meetings and reviews that lead to decisions, not status updates.

- Focus on the numbers that matter to the business.

- Communicate progress, risks, and tradeoffs in a way that builds confidence with the CEO, CFO, and executive team.

- Create accountability while keeping strategy and execution connected.

This is a practical session for marketing leaders who want to operate as true business partners, not just functional leaders.

Bring the challenge you’re still figuring out. Join fellow marketing leaders for an open conversation about the pain points of leading a marketing function—from budget pressures and team capacity to proving impact, aligning with sales, and managing executive expectations.

These roundtables are a chance to compare notes, ask honest questions, and hear how peers are tackling similar challenges. Come ready to share what’s working, where you’re stuck, and what you could use another perspective on.

Attendees will be invited to submit their pain points in advance to help shape the discussions. You’re also welcome to bring a challenge to the table that day.

Cyber marketing leaders are being asked to transform everything at once: team structures, go-to-market motions, executive expectations, and how work gets done with AI. But the hardest part of transformation isn’t the technology. It’s leading people through it.

In this candid panel, cybersecurity CMOs will compare how they’re rethinking their organizations for the AI era—from evolving roles and building AI-native org charts to deciding where AI should create leverage and where human judgment, creativity, and expertise matter more than ever.

Drawing from real-world leadership experience across cybersecurity companies at different stages of growth and transformation, the panelists will dig into the people decisions behind organizational change: supporting early-career talent, creating more leverage across mid-level teams, elevating top performers, introducing new ways of working, and bringing existing teams along rather than simply reorganizing around them.

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As a CMO in an AI-forward cybersecurity software company, we unleashed the AI floodgates early, mandating our teams learn the tools and ramp adoption to accelerate projects and improve outcomes.

What is uninteresting is that we’re using AI: what marketer isn’t these days?

What’s perhaps more interesting is we were adopting AI while we rebranded the company, moved to a new tech stack, and accelerated our transformation from product to platform. Along the way we had some spectacular failures, as well as some meaningful contributions we could not have achieved without AI. Join the session to gain a CMO’s perspective on AI for cyber marketing across all critical marketing functions.