CMO Summit

Today's marketing leaders don't just drive demand—they shape organizational destiny. In an era of constant disruption, successful CMOs must balance two critical imperatives: fueling aggressive growth while maintaining unwavering credibility. This keynote explores how to build brands that cut through the noise with both authenticity and measurable impact, establishing marketing as the strategic force that defines company trajectory in the digital age.
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Conor Coughlin

Chief Marketing Officer

Armis

Everything in cyber is moving at once—threats, buyer needs, competitors, products, and marketing itself. CMOs belong on the frontline of AI‑driven change, turning noise into signal by creating the system to ingest all of this change and deliver a coherent strategy backed by the right tactics. This session will deliver a framework to manage the change and practical approaches to be ahead of the curve, not in a constant reactive mode.   Cyber CMOs are in a unique position to lead... let's unleash this power.

Gary Survis

Operating Partner

Insight Partners

The marketing organization is leading the charge for AI transformation - whether the CMO wants to be change leader or not! In this live panel session followed by a CMO roundtable, four marketing executives share their plan, path, and challenges to AI adoption within both the marketing team and the greater organization. How can CMOs navigate team changes, upskilling, change management, and pushback on the journey to becoming a more efficient, AI-enabled organization?

Charles Gold

Chief Marketing Officer

ThreatConnect

Dr. Anushika Babu

Chief Marketing Officer

AppSec Engineer

Karl Van der Bergh

Chief Market Officer

Illumio

Tom Wentworth

Chief Marketing Officer

Incident.io

Marketing leaders often inherit fractured alignment with executive stakeholders, leading to missed pipeline goals, attribution battles, and frustrated CEOs. In this interactive workshop, attendees will walk through a proven alignment diagnostic framework developed by Charles Gold, CMO of ThreatConnect, to identify and fix gaps with the CEO, CRO, market strategy, and internal resources. Attendees will learn how to assess misalignments, structure a joint GTM scorecard, and adopt a shared accountability model across the leadership team. The workshop will use real-world examples, templates, and tactical tools to drive a discussion among CMOs. Attendees will share insights, learn from their peers, and walk away with actionable templates to improve alignment in their organizations.

Leave this workshop with:
1. A Proven Alignment Diagnostic Framework - Learn a structured approach to assess alignment across the CEO, CRO, market, and resources—so you can quickly identify strategic disconnects that may be stalling growth.

2. How to Build Shared North Star Metrics with Sales - Discover how to define and implement shared performance goals (like SQLs, pipeline coverage, and sales efficiency) that unify GTM teams and drive better forecasting accuracy.

3. A Toolkit to Operationalize Alignment - Walk away with templates and tools—including an executive alignment scorecard, reverse waterfall model, and GTM leadership meeting cadence—that you can apply immediately.
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Charles Gold

Chief Marketing Officer

ThreatConnect

What do you get when you mix a 25-year-old tech brand, the rise of AI, and a CMO who’s seen it all? A masterclass in modern marketing transformation. Join Brian Goldfarb, CMO of SolarWinds, as he pulls back the curtain on how a legacy company evolves through seismic shifts from the dawn of the internet to cloud, cybersecurity, COVID, and now the AI gold rush.

In this session, Goldfarb will unpack how to modernize without losing your roots, why fundamentals still beat fads, and how every marketer today, regardless of experience, starts from the same line. Expect sharp insights, honest takes, and a few surprises as we explore what it really takes to turn “old” into “next.”

Today's marketing leaders don't just drive demand—they shape organizational destiny. In an era of constant disruption, successful CMOs must balance two critical imperatives: fueling aggressive growth while maintaining unwavering credibility. This keynote explores how to build brands that cut through the noise with both authenticity and measurable impact, establishing marketing as the strategic force that defines company trajectory in the digital age.
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Brian Goldfarb

Chief Marketing Officer

Solarwinds