CMO Summit

Today's marketing leaders don't just drive demand—they shape organizational destiny. In an era of constant disruption, successful CMOs must balance two critical imperatives: fueling aggressive growth while maintaining unwavering credibility. This keynote explores how to build brands that cut through the noise with both authenticity and measurable impact, establishing marketing as the strategic force that defines company trajectory in the digital age.
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Conor Coughlin

Chief Marketing Officer

Armis

Everything in cyber is moving at once—threats, buyer needs, competitors, products, and marketing itself. CMOs belong on the frontline of AI‑driven change, turning noise into signal by creating the system to ingest all of this change and deliver a coherent strategy backed by the right tactics. This session will deliver a framework to manage the change and practical approaches to be ahead of the curve, not in a constant reactive mode.   Cyber CMOs are in a unique position to lead... let's unleash this power.

Gary Survis

Operating Partner

Insight Partners

The marketing organization is leading the charge for AI transformation - whether the CMO wants to be change leader or not! In this live panel session followed by a CMO roundtable, four marketing executives share their plan, path, and challenges to AI adoption within both the marketing team and the greater organization. How can CMOs navigate team changes, upskilling, change management, and pushback on the journey to becoming a more efficient, AI-enabled organization?

Charles Gold

Chief Marketing Officer

ThreatConnect

Dr. Anushika Babu

Chief Marketing Officer

AppSec Engineer

Karl Van der Bergh

Chief Market Officer

Illumio

Tom Wentworth

Chief Marketing Officer

Incident.io

Marketing leaders often inherit fractured alignment with executive stakeholders, leading to missed pipeline goals, attribution battles, and frustrated CEOs. In this interactive workshop, attendees will walk through a proven alignment diagnostic framework developed by Charles Gold, CMO of ThreatConnect, to identify and fix gaps with the CEO, CRO, market strategy, and internal resources. Attendees will learn how to assess misalignments, structure a joint GTM scorecard, and adopt a shared accountability model across the leadership team. The workshop will use real-world examples, templates, and tactical tools to drive a discussion among CMOs. Attendees will share insights, learn from their peers, and walk away with actionable templates to improve alignment in their organizations.

Leave this workshop with:
1. A Proven Alignment Diagnostic Framework - Learn a structured approach to assess alignment across the CEO, CRO, market, and resources—so you can quickly identify strategic disconnects that may be stalling growth.

2. How to Build Shared North Star Metrics with Sales - Discover how to define and implement shared performance goals (like SQLs, pipeline coverage, and sales efficiency) that unify GTM teams and drive better forecasting accuracy.

3. A Toolkit to Operationalize Alignment - Walk away with templates and tools—including an executive alignment scorecard, reverse waterfall model, and GTM leadership meeting cadence—that you can apply immediately.
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Charles Gold

Chief Marketing Officer

ThreatConnect

M&A is almost inevitable in every cyber CMO's career - whether you're positioning your company to be acquired, integrating an acquisition, or leading marketing through a merger. It is also a badge of honor and can increase your career and marketability. 

Yet marketing leaders are often left out of critical decisions or brought in too late.

This panel brings together CMOs who've been on both sides of the table—multiple times—to share hard-won insights on how marketing leaders can be integral to M&A success. We'll explore:

- Preparing to be acquired: How CMOs can position their company strategically, identify likely buyers, and understand which gaps your company fills in the market
- At the table: Ensuring you're part of the conversation and providing strategic counsel to the CEO throughout the process
- Integration realities: Why post-acquisition integration often fails and what marketing leaders must advocate for—from protecting key talent to maintaining brand momentum
- People management: How to be transparent without causing turnover, and why retaining your team is critical to acquisition success

This isn't about legal frameworks or standard playbooks—it's about real stories of what worked, what didn't, and how CMOs can evolve from "VP of Marketing" to strategic partner in one of the most critical moments in a company's lifecycle.

Charles Gold

Chief Marketing Officer

ThreatConnect