Rebuilding Trust with Customers After a Cyber Incident
.png)
Let’s face it. With at least 1 cyberattack occurring every 39 seconds, chances are that even highly regarded (and targeted) companies—regardless of their diligence, defenses, and resources—will face a public security exposure. As a CMO, you’ve given this some thought. Your plans may look good on paper… until 5h17 hits the fan. This expert practitioner session reveals the ins and outs of how to successfully prepare for, mitigate, and coordinate the communications response to a major cyber incident across development, researcher, media, analyst, investor, sales, partner, and customer channels.
Based on their experiences during the most sophisticated cyberattack ever conducted on a public company by a foreign nation-state—SUNBURST—join Jenne Barbour (SolarWinds VP, Corporate Marketing), Anselm Kia Peng (SolarWinds GVP, Customer Success), and John Eddy (Goldin Solutions Managing Director) for a discussion led by Scott Gordon (former CMO, Pulse Secure).