When GenAI Meets GTM: The Cybersecurity Unicorn’s Marketing Playbook

10:00 am
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10:25 am

GenAI isn't just transforming products — it's also redefining how cybersecurity marketing teams create, and compete. For everything from GTM effectiveness, to content creation, we now have the world's most powerful innovation at our disposal. The opportunity to move faster, go bigger, and make Marketing the most effective business unit within the entire organization - is here. But how do you make the most of it?

Join Chris Hines, VP of Product & Corporate Marketing, and Jenna Quigley, VP of Growth Marketing at Cyera, as they unveil the AI-driven playbook they use to help make Cyera the fastest growing data security company in the world.

What you'll walk away with:

  • Learn to use AI to create content that actually connects, and scale production, without sacrificing your brand voice or creativity
  • Smart ways to get your brand showing up in AI responses - because that's the next wave of SEO
  • Prompt tips that make your execs sound like the thought leaders they are - even if you're ghostwriting on a deadline;)

The new KPIs for modern marketers - what matters now given AI is part of your stack:

Plus, you'll get plug-and-play prompts, hear about their favorite tools, and learn quick tips that you can start using immediately after this session.

Session Agenda

  • Learn to use AI to create content that actually connects, and scale production, without sacrificing your brand voice or creativity.
    ‍
  • Smart ways to get your brand showing up in AI responses - because that's the next wave of SEO.
    ‍
  • Prompt tips that make your execs sound like the thought leaders they are - even if you're ghostwriting on a deadline;).
    ‍
  • The new KPIs for modern marketers - what matters now given AI is part of your stack.

Speakers

Jenna Quigley

VP, Growth Marketing

Cyera

Jenna Quigley

VP, Growth Marketing

Cyera

Jenna Quigley is VP, Growth Marketing team at Cyera, a leading AI-powered data security platform. With 15 years of experience in the cybersecurity industry, spanning organizations from $50M to $3B in ARR, Jenna has built an impressive career at companies like Symantec, Palo Alto Networks, RingCentral, Netskope, and now Cyera. She began her journey with a passion for channel marketing, which laid the foundation for her expertise in driving growth and success across various roles. Currently, Jenna leverages data-driven strategies to fuel pipeline generation and scale the business. Known as the "pipeline queen," she is recognized for her ability to get things done and deliver measurable results. Her love for data is evident in her approach, using insights to shape strategy and impact business outcomes.

Jenna holds an undergraduate degree from UC Berkeley and an MBA from Washington University. This educational background, combined with her extensive experience, provide a strong analytical background and strategic foundation to excel in the fast-paced world of cybersecurity. Her passion for growth and efficiency has helped companies from from mid-market to enterprise scale. Her expertise spans across partner ecosystems, digital marketing, field marketing, ABM, and demand generation, always with a focus on data and results.

About this Session's Track

Demand Gen & Digital, GTM Engineering & MOPs

Dive into the latest demand gen, digital tactics, and marketing operations frameworks that drive pipeline growth, from innovative and automated campaigns to AI-driven GTM engineering.