The PLG Playbook For Early Stage Cyber Marketers

11:30 am
-
12:00 pm
CT

Product-led growth isn't just viable in cybersecurity, it's one of the most powerful tools available to resource-constrained teams looking to find product-market fit and build pipeline. Drawing on lessons learned from scaling Intruder to 3,000 customers with a PLG-first strategy, we'll cover how PLG accelerates demand gen and generates the kind of organic social proof that resonates in a sceptical buying environment, where the strategy genuinely falls short, and how to blend PLG with a sales-led approach as you grow. You'll leave with a practical lens for evaluating the role PLG can play in your business.

Session Agenda

  • 1. How PLG can help scale demand gen and social proof
  • 2. How to use PLG to find product-market fit faster
  • 3. The honest limitations of a PLG-first strategy
  • 4. How to get your PLG and sales-led motions working together

Speakers

David Koke

Head of Marketing

Intruder

David Koke

Head of Marketing

Intruder

David Koke is Head of Marketing at Intruder, a UK-based exposure management platform. With a decade of experience in marketing and customer-facing roles at early-stage tech startups, from Seed through Series B, David has a deep understanding of what it takes to build and scale GTM motions with limited resources and high ambition.

About this Session's Track

Demand Gen & Digital, GTM Engineering & MOPs

Dive into the latest demand gen, digital tactics, and marketing operations frameworks that drive pipeline growth, from innovative and automated campaigns to AI-driven GTM engineering.