Reddit Ads for Cybersecurity: How to Drive Real Pipeline Outside of LinkedIn

4:15 pm
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4:40 pm

Most B2B marketers think LinkedIn is the only paid channel for serious pipeline generation—but Reddit can be an underutilized goldmine. In this 25-minute session, Silvio (Founder & CEO, AdConversion) and Mickey Bowen (Head of Creative, AdConversion) will break down how B2B companies can add Reddit into their ad mix to reach highly engaged, niche communities.

We’ll cover: Where Reddit fits into a larger paid media strategy and how to align it with other channels like LinkedIn.B2B campaign strategies that actually work on Reddit, from targeting to budget allocation.Creative that converts—how Reddit ads demand a different tone, style, and approach than LinkedIn or Meta.

Session Agenda

  • Focused content for teams working on Demand Gen & Digital, GTM Engineering & MOPs.
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  • Practical insights tailored to CyberMarketingCon attendees.
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  • Hear real-world lessons from practitioners in cybersecurity marketing.
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  • Walk away with ideas to improve your go-to-market execution.

Speakers

Mickey Bowen

Head of Creative

AdConversion

Mickey Bowen

Head of Creative

AdConversion

Mickey Bowen is a seasoned designer and creative leader with over a decade of experience. In his role as the Head of Creative at AdConversion, Mickey leads a small team of designers, copywriters, and video editors that help B2B SaaS companies build ad campaigns and landing pages to drive pipeline growth. Beyond AdConversion, Mickey is a certified Webflow expert, daily dog walker, and sound system enthusiast. He lives with his wife and two kids near the Caribbean Sea in Belize.

About this Session's Track

Demand Gen & Digital, GTM Engineering & MOPs

Dive into the latest demand gen, digital tactics, and marketing operations frameworks that drive pipeline growth, from innovative and automated campaigns to AI-driven GTM engineering.