AI search has become a real acquisition channel, and cybersecurity companies are competing for a spot in the answer. Some of the strategies we're seeing will compound over time. Others will work for a bit and then stop. In this session, Scott Johnson, Founder of Amplifyed, walks through what cybersecurity marketers should be doing, what they should stop doing, and a simple way to see what AI really thinks of your brand instead of guessing.

The Fortune 1000 CISO is the hardest buyer in B2B to reach. They don't fill out forms, they research in stealth, and they ignore vendors by default. For a year, everything we did online at WithSecure reached exactly five of them. Then we rebuilt our account-based marketing from scratch, and in three months it reached over a hundred of them.I'll show you the machine, honestly and in detail. We watch who lands on the site, identify the account in real time, score it against our target list, and run everything through one central system in Salesforce that moves our ad budget toward the right accounts on its own, fast enough that we can start advertising to a visitor within seconds of their first visit.You'll see the architecture, the numbers, what broke, and the privacy guardrails that keep account-level tracking compliant. It's built on Salesforce, but the thinking ports to any stack.

The promise of AI is speed and scale, but without guardrails, it becomes a free‑for‑all where every department speaks its own version of the brand. Everyone has it, but no one owns it. So your identity becomes a patchwork of inconsistent messages and AI-generated noise.

In this session, you’ll learn how to build a shared AI system - regardless of which tools you use - that solidifies your brand voice across every touchpoint. Content Workshop will also share findings of where cybersecurity companies map to the AI Marketing Maturity Model and share insights on how members can level up to keep pace with their contemporaries.

Cybersecurity buying is changing as organizations balance emerging threats, AI adoption, operational resilience, budget pressure and increasing business scrutiny. Drawing on new research from 500 U.S. IT, cybersecurity and business decision-makers, this session explores the priorities shaping cybersecurity investment and what buyers now expect from vendors. Attendees will learn how buying committees are evolving, what drives vendor selection and investment,

and how marketers can engage earlier, reach beyond the CISO and demonstrate measurable business value in 2027.