Do This, Not That. How to Win at AI Search

4:15 pm
-
5:00 pm
CT

AI search has become a real acquisition channel, and cybersecurity companies are competing for a spot in the answer. Some of the strategies we're seeing will compound over time. Others will work for a bit and then stop. In this session, Scott Johnson, Founder of Amplifyed, walks through what cybersecurity marketers should be doing, what they should stop doing, and how to stop helping your competitors' AI visibility.

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Session Agenda

  • How to show up in AI search, even against bigger competitors
  • How to make AI love your content
  • Which once-reliable GEO strategies, may now be working against you
  • How to get AI to recommend you in vendor comparisons

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Speakers

Scott Johnson

Founder

Amplifyed

Scott Johnson

Founder

Amplifyed

Scott Johnson is the founder of Amplifyed, an Inc. 5000 agency that exclusively does SEO/GEO for cybersecurity companies. Scott lives in San Diego with his wife and daughter. When he isn't working or with his family, he's likely losing at pickleball or chess.

About this Session's Track

Demand Gen & Digital, GTM Engineering & MOPs

Dive into the latest demand gen, digital tactics, and marketing operations frameworks that drive pipeline growth, from innovative and automated campaigns to AI-driven GTM engineering.