From Slop to Story: Scaling Your Brand Voice with AI

1:15 pm
-
1:55 pm
CT

The promise of AI is speed and scale, but without guardrails, it becomes a free‑for‑all where every department speaks its own version of the brand. Everyone has it, but no one owns it. So your identity becomes a patchwork of inconsistent messages and AI-generated noise.

In this session, you’ll learn how to build a shared AI system - regardless of which tools you use - that solidifies your brand voice across every touchpoint. Content Workshop will also share findings of where cybersecurity companies map to the AI Marketing Maturity Model and share insights on how members can level up to keep pace with their contemporaries.

Session Agenda

  • You’ll learn:
  • How to encode your unique brand voice into your internal AI systems
  • How to identify content opportunities that spark real conversation and thought leadership in the marketplace
  • Where the average cyber company sits on the AI Marketing Maturity Model
  • How AI can improve content operations without creating new problems and bottlenecks
  • Ways to level up and keep pace with your peers

Speakers

David J Ebner

President

Content Workshop

David J Ebner

President

Content Workshop

David J Ebner is the President and Founder of Content Workshop, a story-first content agency. While in graduate school, he assembled a collective of storytellers whose sole purpose was to use their storytelling skills to help brands create and convert an audience. That idea became Content Workshop in 2013. After graduating from the University of Tampa with an MFA in Creative Writing, he authored the Amazon Best Seller–Kingmakers: A Content Marketing Story. Today, David runs Content Workshop from the headquarters in Clearwater, Florida, where he lives with his wife and two children.

About this Session's Track

Demand Gen & Digital, GTM Engineering & MOPs

Dive into the latest demand gen, digital tactics, and marketing operations frameworks that drive pipeline growth, from innovative and automated campaigns to AI-driven GTM engineering.