Inside the Cybersecurity Buying Journey: What You Need to Know Going Into 2027

1:15 pm
-
1:40 pm
CT

Cybersecurity buying is changing as organizations balance emerging threats, AI adoption, operational resilience, budget pressure and increasing business scrutiny. Drawing on new research from 500 U.S. IT, cybersecurity and business decision-makers, this session explores the priorities shaping cybersecurity investment and what buyers now expect from vendors. Attendees will learn how buying committees are evolving, what drives vendor selection and investment,

and how marketers can engage earlier, reach beyond the CISO and demonstrate measurable business value in 2027.

Session Agenda

  • Attendees will learn:
  • How buying committees are evolving
  • What drives vendor selection and investment
  • How marketers can engage earlier, reach beyond the CISO and
  • demonstrate measurable business value in 2027

Speakers

Keith Ward

IT/Tech Content Host

Future B2B/ActualTech Media

Keith Ward

IT/Tech Content Host

Future B2B/ActualTech Media

Keith Ward is a veteran technology journalist, editor, and analyst with over 17 years of experience documenting the rapid evolution of enterprise IT, data center environments, and cloud infrastructure. Known for his technical depth and engaging presentation style, he currently serves as a webinar moderator and analyst for ActualTech Media (a Future B2B company), where he bridges the gap between complex enterprise technologies and actionable business strategies.

Stephanie Corby

VP, Market Lead, IT/Tech Vertical

Future B2B

Stephanie Corby

VP, Market Lead, IT/Tech Vertical

Future B2B

Stephanie leads market strategy across the company’s IT portfolio, including ITPro, ActualTech Media and SmartBrief. She focuses on connecting audience insights, research and content strategy to help technology marketers better understand and engage today’s IT decision-makers. With extensive experience in B2B media and marketing, Stephanie is particularly focused on how changing buyer behaviors, including the growing role of AI in research and discovery, are reshaping the technology buying journey.

About this Session's Track

Demand Gen & Digital, GTM Engineering & MOPs

Dive into the latest demand gen, digital tactics, and marketing operations frameworks that drive pipeline growth, from innovative and automated campaigns to AI-driven GTM engineering.