The agenda is subject to change. To experience the full conference, we recommend you arrive to attend the first workshop (12pm CT on Sunday, Dec 7) or at least the Opening Night Reception (7pm CT on Sunday, Dec 7) and leave after 3pm CT (CyberMarketingCon) or 8pm CT (CyberCEO Summit) on Wednesday Dec 10. Save the sessions you like on the conference app!
All your favorite games from Super Cyber Friday are brought to the stage at Cyber Marketing Con. CISO Series producer David Spark will host games such as "What's Worse?!", "What Is Dave's Mom Talking About?", "I Object", and "That Totally SOCs". These are not trivia games. We'll challenge your creative and deductive thinking, plus your negotiation skills. Guaranteed fun!
Step into a world where nothing is as it seems! Join us for an evening of cocktails and networking at the Museum of Illusions. This unique venue offers a mind-bending experience that will spark conversations and connections. Enjoy a selection of handcrafted cocktails as you explore the interactive exhibits that challenge your perception of reality. This is not just a social event—it’s an opportunity to engage with fellow attendees in a truly memorable setting. Don’t miss out on this perfect mix of fun and networking!
Get a New Headshot! Want to refresh your headshot? A professional photographer will take your headshots and provide up to 3 edited photographs for you to keep and use!
Our team is here to assist you with everything you need to make the most of your CyberMarketingCon experience. Whether you're picking up your badge, grabbing the event schedule, or just need some directions, we’ve got you covered. The Registration Desk is your first stop for a smooth and organized day at the conference.
GTM in cyber is increasingly channel-driven. As customers adapt to economic headwinds by buying platforms over point solutions, direct sales becomes noisier and noisier.
At the same time as companies just starting channel programs and entering channel, channel is changing. The old ways of channel are dying…the new strategy of channel is community.
Channel - and its new evolution - is not an insurmountable conundrum, or an untamable beast. Existing marketing & GTM teams are primed to take advantage of channel-led growth. With a dose of team flexibility, a strong growth mindset, and some entrepreneurial thinking, any cyber business can become a cyber channel business.
Charlene Ignacio, CEO of Fornix Marketing and long-term CMO, Channel Chief, and Multi-Industry CEO takes the stage to show cybersecurity product and services companies that they can launch into the channel successfully!
Layoffs. Acquisitions. Megalomaniac CEOs. In the cybersecurity industry, even the most seasoned marketing leaders face challenges that no textbook can teach. Join veteran CMOs and brave audience members as they pull back the curtain on personal stories of campaign missteps, leadership struggles, and career-defining lessons learned the hard way. This interactive session delivers a candid, behind-the-scenes look at the highs and lows of cybersecurity marketing, offering actionable insights to help you sidestep common pitfalls and fast-track your professional growth. Whether you're a marketing veteran or just starting out, this is a must-attend session for those seeking to learn from the battle-tested experiences of industry leaders.
In this live version of the CMO Confidential podcast segment, 4 multi-time cyber marketing leaders will discuss the key factors that contribute to the success or failure of marketing leaders and their teams -- including real world success and horror stories. We'll share the behind the scenes tangibles and intangibles that can accelerate or limit results, career growth, job satisfaction, and more.
When it comes to cyber marketing, one of the most pressing challenges is strategically and successfully navigating the partner ecosystem. With myriads of partners and unlimited go-to-market opportunities with those partners, how can marketers ensure that the field and channel teams are investing strategically and purposefully?
In this speaking session, Maryam will leverage her own expertise and experiences working across marketing and channel teams to offer tactical advice on how marketing professionals can effectively influence channel leads to pursue and maintain more strategic partner relationships that drive revenue.
Whether you are rich with proprietary data from your own in-house tech and talent, or looking to develop thought leadership that integrates the insights of others, starting with a strong marketing strategy and mix of content can set you up for success and a generous pipeline. Hear from a panel of threat research experts and marketers that have generated and influenced millions of dollars of pipeline opportunities based on threat research programs.
