Podcasts have become vital tools for sharing knowledge and insights, particularly in technical fields like cybersecurity. "Threat Vector," led by David Moulton, serves as an essential guide through the complex landscape of cyber threats, offering expert interviews and in-depth analysis.

In this session, David will discuss the process behind creating "Threat Vector," highlighting the challenges and rewards of developing a podcast that resonates with industry experts. Attendees will learn about the foundational elements of podcasting, from initial concept development to content creation and audience engagement.

David's approach integrates his extensive background in storytelling, design, and strategic marketing, enabling him to tackle intricate cybersecurity topics and make them accessible to a broad audience. This session will dive into how to present intricate cybersecurity topics in an accessible and engaging manner and explore various techniques for producing compelling content and effective strategies for promoting a podcast to a wider audience.

Join David for an informative discussion on using podcasts as a medium for education and influence in the cybersecurity field. This session is ideal for anyone interested in starting a podcast or enhancing their approach to cybersecurity communication.

In a rapidly evolving industry, growth isn’t just about staying the course—it’s about adapting and thriving amidst change. In this session, top CMOs share their insights and strategies for navigating the challenges of today’s dynamic business landscape. Learn how these leaders are driving growth, fostering innovation, and leading their organizations through periods of transformation. Whether you’re facing market disruptions or internal shifts, this session will equip you with the tools and mindset needed to turn challenges into opportunities.

Cybersecurity has become a tired and crowded marketplace overshadowed by large legacy incumbents. New brands need to do everything they can to stand out. At cybersecurity startup dope.security, Art Director Ashley Wu was hired and given the broad assignment by dope CEO Kunal Agarwal, a passionate artist in his spare time, of creating something that “looked like a combination of Louis Vuitton and Balenciaga.” Since launching, dope’s branding from website logos to the jackets they’ve been giving away at conferences has been making major waves in the cybersecurity space. 

Ashley has done everything possible to have dope’s product and the problems they’re addressing – namely bringing a streamlined, easy-to-use approach to a market that is hamstrung by clunky sales processes and archaic technology – inform her branding decisions. Subsequently, every decision, from font to design, is built to communicate the brand goals – fashionable, innovative, simplistic and “dope”.

No matter how you define your funnel (yes, even if you still use MQLs), there’s a balance between understanding the math and being beholden to it. 

In this workshop, Sarah Hartland will walk you through a funnel projections template you can use to plan your marketing roadmap, document your assumptions, and set your targets for next year. In real-time, you’ll have a chance to plug in your funnel metrics, compare with peers, and check your math. 

To participate, you’ll need your laptop, whatever funnel metrics you have access to, and a general idea of your plans for next year. Not sure where to start, or not comfortable bringing real data to the session? Not to worry. This workshop will be just as useful if you use the provided example data.

Description:
Creating winning proposals is crucial for growing your business in the public sector. This workshop will provide practical advice on crafting compelling proposals and identifying RFP opportunities without the need for expensive tech and tools.

Format:
Interactive Workshop

Objectives:

Learn how to create effective proposals that stand out.
Identify cost-effective ways to find RFP opportunities.
Gain practical tips and tools to streamline the proposal process.

In a crowded marketplace, what sets the most successful new startups apart from the rest? This session uncovers the bold moves and innovative strategies that today’s emerging startups are using to capture attention and drive rapid growth. From disruptive marketing tactics to unique value propositions, learn how these rising stars are breaking through the noise and establishing themselves as industry leaders. Whether you're a startup founder or simply curious about what’s next in the business world, this session will provide fresh insights into how to stand out in a competitive landscape.

Description:
Demand generation in the federal and public sector space is distinct from commercial markets. This panel will delve into the strategies and nuances specific to generating demand within the public sector.

Format:
Panel Discussion

Objectives:

Understand the unique challenges of demand generation in the public sector.
Learn effective strategies tailored to government audiences.
Gain insights from experts with experience in federal demand generation.

Influencers are increasingly playing a pivotal role in shaping cybersecurity industry conversations. This session will explore how thought leaders and influencers are leveraging social media platforms to educate, influence, and drive discussions within the cybersecurity community. We’ll dive into best practices for using social media as a powerful tool to reach and engage your audience, as well as strategies for building a strong personal brand that resonates in this highly specialized field. Whether you’re looking to amplify your voice or simply understand the dynamics at play, this session will equip you with the insights needed to navigate and thrive in the digital age.

The stakes are high when you’re buying a cybersecurity solution. It’s expensive, and nobody wants to be the one who makes the wrong call. Sam Langrock and Mark Huber are sitting down for a fireside chat to show how you can use real-world proof—like customer stories and data-backed testimonials—to turn buyer fear into confidence.