This panel will dive into using gift cards as a marketing strategy to secure meetings with potential cybersecurity prospects. We'll discuss the effectiveness of using gift cards as an incentive, the pros and cons associated with this tactic, and the various ways gift cards give buyers "the ick" and whether that's overcomable.

The panelists have used this tactic, and they want to share the good, the bad, the ugly, and the major opportunities that have come out of it!

‍

Join us for lunch with CyberTacos and W2 Communications!

CMOs and other C-suite executives need to be equipped with the knowledge to effectively negotiate their offers, severances, and other critical aspects of their contracts. This session, led by experienced lawyers, will provide you with the insights and strategies needed to navigate these complex negotiations. Learn the key elements of executive contracts, how to protect your interests, and how to pre-negotiate your severance agreements. Whether you’re stepping into a new role or preparing for a transition, this session will empower you with the legal know-how to make informed decisions and secure the best possible outcomes.

In today’s competitive landscape, data-driven decision-making is paramount for successful marketing strategies. Intent data, which reveals insights into the buying signals and interests of prospects and customers, is revolutionizing regional marketing strategies. In this presentation, we will delve into three use cases and discuss how to harness intent data across different marketing functions to drive growth and enhance account engagement: - Field Marketing: Prioritizing Accounts and Ending the “Spray & Pray” marketing approach, and focus on strategies that yield measurable results. - Channel Marketing: Identify Partner cross-selling opportunities and net-new opportunities for your organization. Gain insights into maximizing the potential of your channel relationships and expanding your market reach. - Corporate Events: Enhancing Executive Meetings: How to incorporate intent data to level up executive meetings strategy at corporate events, making your corporate events more impactful and strategically aligned with business goals. This is your opportunity to supercharge your marketing efforts with the power of intent data. Whether you're focused on field marketing, channel marketing, or orchestrating high-stakes corporate events, this session will equip you with the knowledge and tools to achieve extraordinary results.

New SEC regulations took effect in December 2023, mandating publicly traded companies disclose "material cybersecurity incidents" within four days of an attack. December 2024 will mark one year since these rules kicked in. If the current pace of disclosures continues, there will be approximately 70 disclosure reports filed in the first year.

As a cybersecurity marketing content writer with journalism training and a deep interest in research, I have been obsessively tracking these disclosures by reading companies' SEC filings, compiling relevant statistics, and following news coverage related to the disclosures.

Already, there are emerging definite patterns of behavior that contain critical lessons for cybersecurity marketers. Even for cybersecurity companies targeting smaller, non-public entities, there is much to be gained by a deep dive into this new data.

This session will unveil insights from my findings, emphasizing the importance of research for marketers and providing actionable takeaways to help improve content marketing.

Marketing threat intelligence and vulnerability discoveries demands a sophisticated blend of credibility, strategic collaboration with internal and external parties, and impactful communication. This session explores strategies for collaborating with research teams, responsibly pitching cybersecurity findings, working seamlessly with vendors on patch management, engaging with others in the research community for validation, and crafting compelling narratives for media coverage. Attendees will learn how to integrate these efforts into a holistic marketing strategy that maximizes media impact and drives brand awareness while upholding ethical standards and elevating researcher credibility and profiles.

Your marketing leadership team has decided to create a new category. Now what? 

Join this session and learn how operationalize a new category launch into a multi-threaded demand generation campaign. We'll take you through all the steps – from messaging to MQLs – and give you a real-world case study of how Cloudflare launched the connectivity cloud category and translated that into tangible pipeline.

Attendees will learn: 

- How to get alignment across various marketing and sales functions
- Critical content requirements needed to launch a campaign
- Best practices in rolling out the demand generation launch across the organization