Your Brand Reputation’s Attack Surface Has Expanded – Here’s How to Get Ahead of It

4:15 pm
-
5:00 pm
CT

Cybersecurity brands have long understood the stakes of crisis preparedness, but the emergence of generative AI has fundamentally expanded the ways brand reputation can be tarnished. No longer confined to data breaches or ransomware incidents, today’s crises can be manufactured at scale: convincing phishing campaigns impersonating executives, AI-generated recruiters targeting candidates, deepfakes, and fabricated online personas that erode trust before a company even realizes it’s under attack. For marketing and communications leaders, this shift demands a new level of vigilance, coordination, and strategic foresight to protect both brand reputation and stakeholder confidence.

Featuring marketing and communications leaders from OneTrust, Pentera, and Rubrik, this panel will discuss how cybersecurity marketers can evolve their crisis planning for an AI-driven world. Drawing on their own experiences, brand protection strategies, and crisis comms planning, this group will go into detail on how they are getting cross-functional groups on the same page, monitoring the many channels in which the brand lives and building proactive frameworks that anticipate—not just react to—evolving brand risks.

Session Agenda

  • How AI is reshaping the reputational risks facing brands and practical strategies for getting ahead of potential crises to help maintain brand trust.
  • Real-world examples from cybersecurity marketing and communications leaders on evolving crisis communications frameworks and preparation.
  • Best practices for building cross-functional crisis preparedness programs that align marketing, communications, security, legal, HR, and executive leadership teams before a crisis occurs.
  • Approaches for proactively monitoring the expanding digital ecosystem where brands live to detect and mitigate reputation risks early.

Speakers

Fred Saunders

VP of Marketing

OneTrust

Fred Saunders

VP of Marketing

OneTrust

Katelyn Holbrook

Chief Client Officer

V2 Communications

Katelyn Holbrook

Chief Client Officer

V2 Communications

Katelyn shapes strategic communications programs that help disruptive brands stand apart and lead their categories. With over two decades of PR experience, she has guided companies through milestone moments including acquisitions, national media recognition and executive visibility on some of the world’s biggest stages and publications. Her work has supported brands ranging from global enterprises to emerging technology innovators.

In addition to client leadership, Katelyn oversees V2’s content practice, helping teams integrate content strategy, executive thought leadership and social storytelling into campaigns that drive measurable impact.

Heather Daval

Public Relations

Pentera

Heather Daval

Public Relations

Pentera

Heather Daval has spent her career helping companies communicate clearly when the issues are complex and the stakes are high. She now leads public relations at Pentera.Previously, as an SVP at FleishmanHillard, Heather advised Salesforce, Cisco and GM on corporate reputation, media strategy and executive communications. Her work included AI, autonomous driving and other technologies that were moving faster than public understanding.Heather brings that same perspective to crisis response. A strong plan matters, but reputational threats rarely follow a script. The companies that respond best are the ones prepared to adapt quickly while staying clear about who they are and what they stand for.

About this Session's Track

Brand / Comms / Public & Analyst Relations / Social Media

Learn how to craft compelling brand narratives, leverage social channels, and manage analyst and media relations to elevate your company’s voice in an extremely crowded market.