Where AI Belongs in Your Positioning

10:00 am
-
10:30 am
CT

In cyber, we could say AI is like any other buzzword that has been used too broadly before (ahem, cloud security and Application Security Posture Management (ASPM)). But that would be ignoring the fact that AI IS in fact pervasive, and we are all in new territory. Sometimes it feels like we all jumped in at the same time to join the startup that is ‘AI.’ So we can’t avoid incorporating it into our positioning.

What we can do is incorporate it effectively while staying true to our own core message.

To do this, we first need to reframe our positioning process to think like a startup and form a hypothesis. Then we need to figure out your angle in the AI landscape, using real stories of other companies that have succeeded and failed at doing this. The third step is a hands-on workshop where you will build a hypothesis with those learnings in mind, ending with a clear view of where AI belongs.

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Speakers

Story Tweedie-Yates

Head of Marketing

Eve Security

Story Tweedie-Yates

Head of Marketing

Eve Security

Story is a Product Marketing lead turned VP of Marketing and CMO who created the Positioning Hypothesis method, giving founders in the cyber and high-tech B2B space a guide for mapping uncharted territory. As an operator, she has a track record for making her companies look bigger than they are, and delivering hard outcomes from marketing. Her passions are two-fold: innovation and continuous learning.She has a broad, non-traditional background in professional and university athletics, psychology, and Consumer Packaged Goods, and a uniquely global approach and aptitude for business and marketing, having worked in over 30 countries. She is also fluent in Spanish.Story is currently the Head of Marketing at Eve Security and has most recently been the VP of Marketing at Geordie AI as well as the CMO of FusionAuth. She has now propelled two RSAC Innovation Sandbox finalists, crafting the winning pitch in 2026. She has earned degrees from both Stanford University (2005, B.S. Psychology) and Thunderbird School of Global Management (2013, MBA).Her early career was defined by competing in Division I NCAA tennis and competing professionally on the WTA Tour/ITF Circuit. During this time, she reached a career-high WTA ranking of 316 in singles (2006) and 189 in doubles (2009). She competed globally in 14 countries and won 10 professional titles in doubles and singles.