When Visibility Isn’t Enough: How Cybersecurity Brands Build Trust + Pipeline in an AI-Driven Market

Andres Botero is an enterprise software executive with two decades of experience scaling high-growth technology companies. He has led global go-to-market strategy, brand, and demand generation for category-defining cloud and cybersecurity organizations.Currently serving as CMO at Horizon3, leader in offensive security. Prior to this, Andres served as Chief Marketing Officer at Rubrik growing from $500m to $1.1B ARR. He was Chief Strategy & Marketing Officer at BlackLine, growing from $200m to $550m. Previously, he grew and sold CallidusCloud to SAP for $2.5B. Andres also held senior GTM positions at Aria Systems, SAP, and Siebel Systems. Andres holds an MBA from Stanford Graduate School of Business and a BS from Universidad de Los Andes.

Annie Matthews is a senior sales executive passionate about helping technology companies accelerate growth through smarter, data-driven go-to-market strategies. As SVP of Sales, Security GTM at Informa TechTarget, she leads a global team supporting many of the world’s most innovative cybersecurity vendors—guiding them through customer acquisition, expansion, and long-term success.

During her tenure, Annie has helped drive TechTarget’s growth from $100 million to nearly $285 million in annual revenue, developing scalable sales and customer success models that align teams around shared outcomes. Known for blending strategic vision with hands-on execution, she leverages AI, insights, and collaboration to help people and businesses perform at their best.

Annie is deeply committed to mentorship and advancing women in sales, fostering inclusive, performance-driven cultures where talent thrives. She’s recognized for her ability to inspire confidence, simplify complexity, and create environments where teams consistently exceed expectations.

Outside of work, Annie enjoys family life and the ongoing (and often lighthearted) challenge of staying “cool”—a title regularly debated by her four kids. She’s also an active speaker and mentor, passionate about leadership, sales excellence, and the future of cybersecurity GTM.

I am a transformational marketing and communications leader who creates corporate narratives and builds market-defining thought leadership to deliver authority and expertise. My work elevates executive engagement through inspirational narratives, data-driven storytelling, and brand differentiation to bring decision-makers to the table, accelerate sales pipelines, and enable GEO-ready marketing.At AT&T Cybersecurity and LevelBlue I developed new messaging, led communications, and created an award-winning thought leadership program fostering business discussions about the future needs of cybersecurity in the age of AI with executive decision makers.I help executive teams, technical leaders, and global audiences understand how the market is changing, what it means to the business, and what to do next. I’ve delivered over 1,000 keynotes, briefings, and presentations around the world reaching more than one million people. The goal is always to turn insight into action.As a former Gartner industry analyst and chief cybersecurity evangelist, I don’t just speak – I listen, analyze, and create a clear point of view. I work closely with executive teams to ensure that message reflects reality, inspires action, and drives results.If you need a trusted communications leader, evangelist, and top-ranked speaker to help with executive engagement and leave your audiences thinking differently, let’s talk.