When Creativity Meets Revenue: Designing Events That Perform

11:30 am
-
12:00 pm
CT

In this session, you'll learn how to create unforgettable event experiences that capture attention, spark meaningful conversations, and drive measurable business outcomes. Through real-world examples and practical frameworks, we'll explore how creative concepts, booth experiences, customer engagement, and content strategy can all be intentionally designed to support pipeline generation and revenue goals.

Whether you're planning a flagship conference, executive event, or customer experience, you'll walk away with actionable ideas for balancing bold creativity with data-driven decision making, proving the impact of your programs, and turning every event into a growth engine for your business.

Session Agenda

  • A practical framework for designing event experiences that balance creativity with measurable business impact.
  • Proven strategies to turn booth traffic and attendee engagement into qualified pipeline and revenue opportunities.
  • The key metrics and KPIs that matter, and how to effectively communicate event ROI to executive leadership.
  • Real-world examples of how creative event concepts can differentiate your brand while supporting demand generation goals.
  • Actionable ideas they can apply immediately to make their next event more memorable, more engaging, and more effective.

Speakers

Jasmin Ozeri

VP of Marketing at Orchid Security | Former Head of Strategic Events at Wiz

Orchid Security Ex-Wiz

Jasmin Ozeri

VP of Marketing at Orchid Security | Former Head of Strategic Events at Wiz

Orchid Security Ex-Wiz

Yasmine Ozeri is the VP of Marketing at Orchid Security, where she leads the company's global marketing strategy, brand, demand generation, product marketing, communications, and events. She is passionate about building bold marketing programs that not only capture attention but also deliver measurable business impact.Prior to Orchid Security, Yasmine spent four years at Wiz, where she built and led the company's strategic events program during its hypergrowth journey. She was behind many of Wiz's most recognized conference experiences, transforming industry events into memorable brand moments that generated significant pipeline and became benchmarks for creative B2B marketing.With more than 15 years of experience in B2B technology marketing, spanning startups and global technology companies, Yasmine combines creativity with data-driven execution to help marketing teams rethink how events contribute to revenue.

About this Session's Track

GTM, Strategy & Exec Leadership

Hear from seasoned executives on crafting go‑to‑market strategies, aligning cross‑functional teams, and leading transformative growth initiatives.