Brittany Cannon is on a mission to prove that IRL marketing is way more than just a fun flash-in-the-pan moment, it’s a real strategic marketing initiative that moves the needle. Over her 15+ years in the events industry, she has figured out how to take event line items that accounting hates and turn them into intentional GTM revenue and brand awareness drivers. Her background is a unique mix of building teams and creating impactful activations across live music, manufacturing, tech, and cybersecurity, giving her a pretty distinct view on what actually works in the physical marketing world. When she’s not fighting the good fight to showcase the actual merit of events, or building & scaling teams, you can find her bird watching in Florida or training and competing with her Australian Cattle Dog, Ruby, in various AKC dog sports.