We Spent $100K Testing OpenAI Ads so You Don't Have To

1:15 pm
-
1:40 pm
CT

By the time I go on stage, our team at AdConversion will have spent $100k+ on OpenAI (ChatGPT) ads across several B2B SaaS brands.

We’ll compress everything we’ve learned into five practical lessons every cybersecurity marketer should understand before launching or scaling on the platform.

You’ll leave knowing how to choose the right conversation themes, determine how specific or broad your targeting should be, and write ads that feel relevant to what the buyer is discussing.

‍

Session Agenda

  • Why some highly specific context hints receive almost no delivery.
  • Why broader themes can quickly burn through budget.
  • How sales conversations outperform keyword research when building targeting.
  • How to write ads that feel relevant inside an AI conversation.
  • Why the language customers naturally use can be a stronger signal than traditional search intent.

Speakers

Gonçalo Prates

Head of Performance

AdConversion

Gonçalo Prates

Head of Performance

AdConversion

Head of Performance at AdConversion, a paid media agency specializing in B2B SaaS.We've worked with recognizable brands in the space, including Rippling, Brinqa, DigitalOcean, Checkr, and ActiveCampaign.Before AdConversion, I worked as a Performance Marketer at Metadata, where I gained visibility into the strategy and performance of a wide range of B2B SaaS ad accounts.

About this Session's Track

Demand Gen & Digital, GTM Engineering & MOPs

Dive into the latest demand gen, digital tactics, and marketing operations frameworks that drive pipeline growth, from innovative and automated campaigns to AI-driven GTM engineering.