The VC Perspective: Building a Go-to-Market Strategy Worth Investing In

10:20 am
-
11:15 am
CT

Every go-to-market investment is a bet on how your company will grow. What gives investors confidence that you’re making the right bets—and that your cybersecurity company is ready to scale?

This session explores how venture capital investors evaluate a cybersecurity company’s go-to-market strategy, spending, and performance. We’ll discuss what signals repeatable growth, how expectations change by company stage, and how investors assess decisions about sales and marketing hires, customer acquisition, and expansion.

CEOs and founders will leave with a clearer understanding of how to connect GTM investment to business milestones, explain the tradeoffs behind their plans, and have more productive conversations with their board and investors about what it will take to grow.

Speakers

David Endler

Co-Founder & General Partner

Runtime Ventures

David Endler

Co-Founder & General Partner

Runtime Ventures

David Endler is Co-Founder and General Partner at Runtime Ventures, a venture capital firm focused exclusively on investing in early-stage cybersecurity companies.

Prior to founding Runtime, David spent more than 25 years in cybersecurity as a founder, operator, and security practitioner. In 2016, he co-founded SpyCloud, an industry leader in identity threat protection. Previously, he founded Jumpshot, an anti-malware company acquired by Avast in 2013.

Earlier in his career, David built and led security teams at TippingPoint, which went public and was later acquired by HP, and iDEFENSE, acquired by Verisign. He also held security roles at MIT, Deloitte, and the Department of Defense.

David holds BS and MS degrees in Computer Science from Tulane University. He is the also author of Hacking Exposed: VoIP and Hacking Exposed: Unified Communications.

About this Session's Track

CEO Summit (Founders, CEOs, Investors)

A forum for cybersecurity founders, CEOs, and investors to share visionary leadership lessons, tackle board‑level challenges, and explore partnership opportunities at the company’s highest level.