The Human Side of Transformation: Leading Cyber Marketing Teams in the Age of AI

1:15 pm
-
1:55 pm
CT

Cyber marketing leaders are being asked to transform everything at once: team structures, go-to-market motions, executive expectations, and how work gets done with AI. But the hardest part of transformation isn’t the technology. It’s leading people through it.

In this candid panel, cybersecurity CMOs will compare how they’re rethinking their organizations for the AI era—from evolving roles and building AI-native org charts to deciding where AI should create leverage and where human judgment, creativity, and expertise matter more than ever.

Drawing from real-world leadership experience across cybersecurity companies at different stages of growth and transformation, the panelists will dig into the people decisions behind organizational change: supporting early-career talent, creating more leverage across mid-level teams, elevating top performers, introducing new ways of working, and bringing existing teams along rather than simply reorganizing around them.

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Session Agenda

The panelists will provide practical perspectives on how to:

  • Lead people through change when everything feels like it’s moving at once
  • Rethink roles, responsibilities, and org structures for an AI-native marketing organization
  • Protect and grow great talent during transformation—not just reorganize it
  • Use AI to elevate teams without weakening trust, creativity, or judgment
  • Influence up, across, and down as a modern marketing leader

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Speakers

Christine Bartlett

SVP, Marketing

Hack The Box

Christine Bartlett

SVP, Marketing

Hack The Box

Christine Bartlett is SVP of Marketing at Hack The Box, championing a simple idea: great cybersecurity teams aren’t born in classrooms, they’re forged through continuous, community-validated skills development. She turns HTB’s mission into momentum, shaping the brand and driving growth. With 13+ years in cybersecurity, including senior roles at Cisco and SonicWall, Christine is known for sharp go-to-market leadership, crisp executive comms, and making marketing measurable, earning a spot on Pavilion’s “50 CMOs to Watch in 2024.”

Karen Buffo

Chief Marketing Officer

Veracode

Karen Buffo

Chief Marketing Officer

Veracode

As Chief Marketing Officer at Veracode, Karen Buffo brings more than 18 years of global security expertise, with a proven track record of developing and executing marketing strategies that deliver value to customers, partners, shareholders, and employees alike.Prior to joining Veracode, Karen held leadership positions at MixMode, Anomali, The Symantec Enterprise Division of Broadcom, and Oracle. Throughout her career, she has defined and implemented comprehensive global marketing initiatives that strengthen brands and drive worldwide growth. Karen’s multifaceted background in strategy, business enablement, and global marketing provides her with a holistic perspective on companies’ distinctive capabilities, opportunities, and growth drivers—resulting in sustainable business value.A recognized industry keynote speaker, mentor, and active contributor to the cybersecurity community, Karen holds a Bachelor’s degree in Consumer Science and Business Administration.

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Amy Hanan

Chief Marketing Officer

The Pipeline Group

Amy Hanan

Chief Marketing Officer

The Pipeline Group

Amy Hanan is the Chief Marketing Officer at The Pipeline Group, where she leads brand, positioning, go-to-market strategy, and demand generation. With more than 20 years of B2B marketing and business development experience, she specializes in aligning marketing with sales and product to build scalable growth strategies and predictable revenue outcomes.

About this Session's Track

CyberCMO Summit

An exclusive, closed-door, CMO-only day of peer strategy discussions and roundtables where CMOs and heads of marketing exchange insights on leadership, strategy, and topics that resonate with the top of the marketing organization.