The Human MOAT: Building a Personal Brand in the Age of AI

10:20 am
-
11:00 am
CT

AI has made your personal brand the most important professional asset you have.

Becca Chambers, CMO at Scale Venture Partners and one of LinkedIn's most-followed voices in marketing makes the case for why why your personal brand matters more today than ever before—and what to do to build yours. This session introduces the Human MOAT: a personal branding framework built for the AI era. Based on a foundation of mastery, originality, authenticity, and trust that AI cannot replicate—and the foundation of every individual brand that's cutting through right now.

This session will take you from urgency to execution:* Why the professionals who built their presence before they needed it are the ones winning today* How to identify your content pillars — and the one prompt that unlocks them* What consistency actually looks like when you have a full-time job* How to show up like a human in a feed full of AI-generated everything

You'll leave with a clear read on your own Human MOAT and a concrete plan to start building it.

Session Agenda

  • * Why AI makes human-specific attributes—like judgment, taste, lived experience, and trust—your most durable professional asset
  • * The Human MOAT framework: A repeatable system for showing up consistently on LinkedIn without it becoming a second job
  • * How the LinkedIn algorithm actually works right now — what it rewards, what it penalizes, and how to use that to your advantage
  • * The mindset shift that separates people who build audiences from people who keep meaning to

Speakers

Becca Chambers

CMO

Scale Venture Partners

Becca Chambers

CMO

Scale Venture Partners

Becca is a venture CMO, personal brand strategist, and longtime cybersecurity communications leader, also known as "Becca from LinkedIn." A veteran marketer turned venture executive, her no-BS take on brand, leadership, and personal branding reaches millions of people every month. Currently, Becca is the CMO at Scale Venture Partners, co-host of the acclaimed “Under Embargo” podcast, and an advisor to early-stage tech startups. She's also working to shift the conversation around neurodiversity in the workplace.

About this Session's Track

Brand / Comms / Public & Analyst Relations / Social Media

Learn how to craft compelling brand narratives, leverage social channels, and manage analyst and media relations to elevate your company’s voice in an extremely crowded market.