Hiten Sethi is Director of Product Marketing for AI Security at Palo Alto Networks, leading messaging and category strategy for Prisma AIRS and AI security initiatives. Previously at AWS, VMware, and Cisco, he focuses on AI security, platform narratives, and executive storytelling. Hiten is a published author and researcher who has written white papers and ghostwritten thought leadership on AI, cybersecurity, and digital transformation, including work tied to the Digital Vortex research program.