Spokespeople GPTs: Using AI for Speed, Not the Final Say
AI-generated “spokespeople” are showing up everywhere—but the real value isn’t in letting them speak for you. It’s in how fast they help you get to a strong, human-ready message.
This session breaks down how to build Spokespeople GPTs—custom AI models trained on a brand’s voice, expertise, and guardrails—to rapidly generate drafts, talking points, FAQs, and scenario responses without replacing human judgment.
Attendees will learn how these GPTs can compress hours of prep into minutes, support comms and marketing teams under pressure, and reduce risk by standardizing first drafts—while keeping humans firmly in control of the final output.
No hype, no “AI replaces your team” narrative—just a practical framework for using AI as a speed layer in modern marketing and communications.
Session Agenda
- What a Spokespeople GPT actually is (and what it should never be)
- How to structure GPTs for speed, consistency, and safety
- Real-world use cases: media prep, executive comms, crisis scenarios, and content drafts
- Guardrails that keep AI outputs on-brand and low-risk
- Why AI should accelerate thinking—not publish on your behalf
Speakers
Jocelyn Disque
Vice President
Touchdown PR
About this Session's Track
Brand / Comms / Public & Analyst Relations / Social Media
Learn how to craft compelling brand narratives, leverage social channels, and manage analyst and media relations to elevate your company’s voice in an extremely crowded market.