Signal vs. Noise: The CMO Playbook for Standing Out in Cyber

2:00 pm
-
2:45 pm
CT

Cybersecurity marketing has a sameness problem i.e. AI-native, platform-first, zero-trust, etc and buyers know it. This panel brings together a small, curated group of CMOs for a candid, unscripted conversation about what it actually takes to break through: what's working, what's not, and what the industry needs to hear. No vendor pitches, no prepared talking points — just honest, high-signal dialogue from the people actually doing the work.

Session Agenda

  • Identify the biggest reasons cybersecurity marketing sounds the same today—and how to avoid falling into the "AI-native, platform-first, zero-trust" trap.
  • Learn how top CMOs are creating signal in an industry drowning in content, launches, and vendor noise.
  • Understand the role of bold positioning, executive thought leadership, and brand storytelling in driving market differentiation.
  • Get an inside look at what's actually working in cybersecurity marketing right now from category creation to community building to earned influence.
  • Walk away with practical ideas to make your company more memorable, credible, and impossible to ignore

Speakers

Deb Wolf

CMO

Dataminr

Deb Wolf

CMO

Dataminr

Deb Wolf is the Chief Marketing Officer (CMO) at Dataminr responsible for elevating the company’s brand, driving customer engagement, and supporting growth goals.

Prior to Dataminr, Deb served as CMO at Lookout, where she pivoted the company from B2C to B2B, expanded its product portfolio from mobile to cloud security, and scaled its go-to-market efforts.

She has 35-plus years of experience growing private and public companies, and has held marketing leadership roles at organizations such as Workday, Integrate and BetterUp.

Deb has a BA in English from California Polytechnic State University, and advises CEOs at three early-stage venture-backed companies in the AI, leadership development and data industries.

Jessica Ray

Chief Marketing Officer & GTM Advisor

DTEX

Jessica Ray

Chief Marketing Officer & GTM Advisor

DTEX

Jessica Ray is the Chief Marketing Officer at DTEX, where she leads global marketing strategy and growth for one of cybersecurity's leading innovators in behavioral intelligence and AI risk management. She has spent more than a decade building high-growth marketing organizations that transform technical innovation into compelling market narratives across the enterprise cybersecurity industry.

Before joining DTEX, Jessica held senior marketing leadership roles at Shift5, Tanium, and Armis, helping scale category-defining cybersecurity companies through brand strategy, go-to-market execution, and demand generation. Throughout her career, she has focused on translating complex technologies into differentiated market positions that accelerate growth and build lasting customer trust.

Jessica began her career with the U.S. Department of State, serving at U.S. embassies overseas and earning a Top Secret security clearance. That experience continues to shape her perspective on the intersection of national security, technology, and business. Today, she is passionate about helping cybersecurity companies simplify complex stories, build category-defining brands, and navigate the rapidly evolving AI landscape.

Don Jeter

CMO

Torq

Don Jeter

CMO

Torq

Christine Elswick

Managing Director

Highwire PR

Christine Elswick

Managing Director

Highwire PR

About this Session's Track

GTM, Strategy & Exec Leadership

Hear from seasoned executives on crafting go‑to‑market strategies, aligning cross‑functional teams, and leading transformative growth initiatives.