Securing Water Infrastructure: Cyber Defense Strategies for the Modern Threat Landscape

11:30 am
-
12:00 pm
CT

Municipal water infrastructure has become a prime target for cybercriminals, nation-state actors, and insider threats, making cybersecurity not just an IT concern, but a critical public health imperative. The 2021 Oldsmar, Florida incident, where a hacker attempted to poison a city's water supply by manipulating chemical levels remotely, and the Maroochy Shire breach that released millions of gallons of raw sewage, serve as stark reminders of what is at stake when water utilities remain unprotected.For cybersecurity professionals working on the go-to-market and business side of the industry, water utilities represent one of the most compelling and underserved market opportunities today. Thousands of municipal water systems nationwide operate with aging infrastructure, limited security budgets, and minimal OT specific expertise, creating both significant risk and significant demand for scalable, practical cybersecurity solutions.This session draws from real-world implementation experience securing water infrastructure for the City of Dallas, covering freshwater treatment plants, wastewater facilities, and flood control systems serving 3.5 million residents. Attendees will gain firsthand insight into how defense in depth strategies, including network segmentation, zero trust architecture, AI powered anomaly detection, and secure remote access, were successfully deployed across legacy operational technology environments without a single moment of unplanned downtime.Beyond the technical framework, this presentation unpacks the unique challenges of selling and marketing cybersecurity solutions to water utilities: navigating procurement cycles, communicating risk to non-technical municipal executives, and aligning solutions with regulatory mandates such as NIST SP 800-82 and ISA/IEC 62443.Whether you are crafting go-to-market strategy, building sales narratives, or developing content targeting critical infrastructure clients, this session delivers actionable intelligence to help cybersecurity organizations position their solutions effectively in one of the most important and fastest growing verticals in the industry.

Session Agenda

  • 1. Understanding how municipal water utility decision makers think, what drives their purchasing decisions, and how to navigate complex public sector procurement cycles to position cybersecurity solutions effectively.
  • 2. Translating OT and ICS cybersecurity risks into business value language that resonates with non-technical municipal executives, city councils, and budget approvers to accelerate sales conversations.
  • 3. Applying real world proof points from the City of Dallas securing critical water infrastructure for 3.5 million residents, demonstrating how documented outcomes and zero downtime deployments build buyer confidence and trust.
  • 4. Leveraging compliance mandates such as NIST SP 800-82 and ISA/IEC 62443 as natural entry points for cybersecurity vendors and aligning marketing messaging and sales narratives around regulatory urgency.
  • 5. Sizing the water utility cybersecurity market opportunity, including thousands of underserved small and mid-sized utilities lacking dedicated security resources, and crafting scalable go-to-market strategies to reach them effectively.

Speakers

Venkata Kartheek Reddy Somasani

Information Technology Security Engineer

City of Dallas

About this Session's Track

Cybersecurity Product & Services Marketing

Cybersecurity Product & Services Marketing

Gain technical and market intelligence on positioning cybersecurity products, telling the right story, and translating complex technical capabilities into compelling customer value propositions.

GovCon & Public Sector

GovCon & Public Sector

Discover the nuances of selling into government and public sector organizations, including contract vehicles, compliance best practices, and public‑sector positioning.