Read the Room: An Interactive Game Show

1:15 pm
-
2:00 pm
CT

How well do you really know your fellow cybersecurity marketers? Find out in “Read the Room,” a fast-paced, interactive game show where the audience—and their opinions—take center stage. Using their smartphones, attendees will answer 10 thought-provoking questions about cybersecurity marketing trends, challenges, strategies, and preferences. Three randomly selected contestants will compete to predict the most popular response to each question, earning points for successfully “reading the room.” Along the way, we’ll reveal fascinating insights into what cybersecurity marketers really think about lead generation, content, webinars, AI, job satisfaction, and more. Come ready to vote, cheer on the contestants, compare your opinions with your peers, and discover whether you really know what makes today’s cybersecurity marketers tick. Bragging rights—and prizes—are on the line!

Speakers

Ainsley Muller

Marketing Director

CyberEdge Group

Ainsley Muller

Marketing Director

CyberEdge Group

I’m a senior marketing and editorial leader with 20+ years of experience building integrated, multi-channel programs for enterprise technology, cybersecurity, and B2B audiences. My focus is connecting brand, product, and demand gen to deliver measurable growth and storytelling that actually moves pipeline.

Steve Piper

Founder & CEO

CyberEdge Group

Steve Piper

Founder & CEO

CyberEdge Group

Steve Piper is the Founder & CEO of CyberEdge Group, the largest marketing and research firm dedicated to serving cybersecurity marketing teams. Steve is also the Editor-in-Chief of Security Buzz, an innovative new cybersecurity media website designed to connect the dots between cybersecurity headlines and the impact they have on security professionals.

With over 30 years of high-tech marketing experience, including 13 years at CyberEdge, Steve offers unique perspectives on how cybersecurity marketing teams can generate high-value leads, create compelling content, and equip sales teams with the tools they need to shorten sales cycles and defeat the competition.

Steve holds a CISSP certification from ISC2, has authored more than a dozen books on cybersecurity, and speaks regularly on marketing strategies and cybersecurity topics of the day. When not working, he cherishes time with his two daughters and enjoys boating, scuba diving, and competing in the World Series of Poker.