Plot It Like It's Hot: Building a Marketing Roadmap that Delivers

Marketing is the engine behind scalable, data-driven growth—but without a clear roadmap, even the strongest teams can lose momentum.

In this session, Kelsea Morrison, Director of Marketing Operations at Varonis, shares how to build a marketing roadmap that aligns with business goals, energizes your team, and drives measurable impact.

You’ll learn the essential steps to “plot it like it’s hot,” starting with how to structure your plan for success and define a mission that actually inspires action. From there, get practical guidance on running effective planning sessions that bring out real ideas—not just polite nodding—and how to turn those ideas into a strategic, actionable roadmap.

Whether you’re a team of one or leading a department, this session will give you the tools and frameworks to deliver results that matter.