Partner Marketing Unfiltered

11:05 am
-
12:00 pm
CT

Maisa Fernandez of Palo Alto Networks will kick off the session by sharing her current journey rebuilding the partner marketing program to be more outcome and revenue driven, with a focus on partner profitability, co-sell velocity, field activation, and measurable impact.

From there, we’ll break into smaller roundtables for candid peer discussion around the challenges and opportunities shaping partner marketing today. Participants will share real-world experiences, compare approaches, and collaborate on practical ideas they can take back to their own organizations. The highly interactive format is designed to encourage open conversation, fresh perspectives, and meaningful peer-to-peer learning.

Discussion Tables will include (pick 2):

  • Improving visibility into partner-generated pipeline
  • Scaling across a diverse partner ecosystem
  • Driving adoption of partner self-service tools
  • Identifying the highest-impact partner marketing tactics
  • Open Mic: Choose Your Own Adventure

Come with a challenge and leave with the ways to solve it.

Speakers

Maisa Fernandez

Senior Director of Global Partner Marketing

Palo Alto Networks

Maisa Fernandez

Senior Director of Global Partner Marketing

Palo Alto Networks

Maisa Fernandez is a global marketing leader with extensive experience across partner marketing, demand generation, ABM, and go to market strategy within the enterprise technology and cybersecurity markets. She currently serves as Senior Director of Global Partner Marketing at Palo Alto Networks, where she focuses on helping drive partner led growth and strengthening global ecosystem engagement.

Before joining Palo Alto Networks, Maisa spent more than seven years at ServiceNow in a variety of marketing leadership roles spanning global campaigns, ABM, partner marketing, and ecosystem strategy. Over the course of her career, she has built a reputation for creating collaborative marketing programs that align sales, partners, and marketing teams to drive measurable business impact.

Maisa is passionate about the future of partner marketing, AI driven engagement, and the growing role ecosystems play in helping companies build stronger customer relationships and accelerate growth.

Gary Robbins

CEO

FOURCORTERS

Gary Robbins

CEO

FOURCORTERS

Gary Robbins is the Founder and CEO of FOURCORTERS, a B2B marketing agency focused on helping cybersecurity and enterprise technology companies leverage an extensive network of independent analysts and firms to build credibility, create meaningful industry conversations, and drive pipeline through executive engagement, content, and events.

Gary works closely with marketing and business leaders across the cybersecurity industry, helping brands connect with buyers in more authentic and trusted ways. He also leads weekly executive roundtables designed to surface and address some of the most pressing challenges facing today’s marketing leaders across demand generation, partner marketing, product marketing, ABM, content, field marketing, and overall marketing leadership.

Before founding FOURCORTERS, Gary spent more than 27 years at Frost & Sullivan helping technology companies strengthen their market presence, sharpen their messaging, and accelerate growth through strategic marketing and analyst engagement.

About this Session's Track

Field & Channel, Partner, Tech Alliances

Explore best practices for building and scaling partner ecosystems, strategic alliances, and field marketing programs that expand your reach, integrate into account-based marketing strategies, and accelerate co‑selling.