Nobody told me I would be co-parenting a product in enterprise cybersecurity

2:45 pm
-
3:10 pm
CT

You are a product marketer at a fast-growing multi-product company. Your messaging is built alongside other products and together with other product marketers. Your launch depends on a roadmap someone else controls. The platform story belongs to everyone and no one. It's frustrating and sometimes feels like you cannot produce your best work.

Drawing on a decade at Cloudflare, Proofpoint, and Veracode, this session covers how PMMs at larger companies can move fast and deliver successful work — even when ownership is messy.

You'll leave with a practical approach for aligning with peer PMMs quickly, delivering work you're proud of, and calmly dealing with bloated launches and messaging conflicts.

Session Agenda

  • aligning with peer PMMs quickly,
  • delivering work you're proud of, and
  • calmly dealing with bloated launches and messaging conflicts.

Speakers

Saikrishna Chavali

Product Marketing

About this Session's Track

Product Marketing & Cybersecurity Perspective

Product Marketing & Cybersecurity Perspective

Gain technical and market intelligence on positioning cybersecurity products, telling the right story, and translating complex technical capabilities into compelling customer value propositions.