How to Do Real Marketing + Q&A with Don Jeter

The mastermind behind Torq’s explosive brand, Don Jeter is bringing lessons from his most recent chapter at Torq and his earlier experience at Pax8 to CyberMarketingCon. He’ll kick things off with a short presentation on building bold, attention-grabbing marketing that refuses to blend into the cybersecurity crowd.

Then, the floor is yours. In an audience-driven Q&A, we’ll dig into the ideas, creative risks, and decisions behind the work—and what it takes to get your peer executives, CEO, and board behind an unconventional approach. How do you make the business case for something they’ve never seen before? Build trust before asking them to take a dramatic creative leap? And keep a bold idea from getting watered down in the approval process?

We’ll also explore the questions to ask before you accept a role: Does leadership genuinely want unconventional marketing, or just like the idea of it? How do you evaluate whether you’ll have the support and freedom to deliver the work you’re being hired to do?

Bring your questions, your big ideas, and the campaign you’ve been told is “too much” or even “what the heck?” This is your chance to ask Don what it takes to make bold marketing happen—and get the people around you on board.

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