Lexi Croisdale is a marketing leader whose passion is rooted in visual storytelling, B2B content marketing, and organic growth. As the Director of Global Content Marketing at Varonis, she has scaled the company's LinkedIn and YouTube channels, editorial engine, and creator/influencer marketing programs. She also leads an organic growth team and function that spans thought leadership, social media, video production, brand narrative, AEO, and more, including spearheading marketing for Varonis Threat Labs. YouTube program. She brings a fresh perspective on what it actually takes to lead creative teams and earn executive buy-in for “brand awareness” initiatives.