How to build a product marketing operating system with Claude

11:05 am
-
12:00 pm
CT

Marketing new reality is fully dependent on AI - that’s a given. What you do with AI is a different thing, and in this session I would offer a blueprint for product marketers on how to build an efficient working platform all using Claude Code.The session will cover the pillars of the operating system, the skills that are required as minimum to kick such platform and the collaborative tools that can expand such platform across the entire team.

Session Agenda

1. Key pillars for a successful AI PMM program

2. Do’s and dont’s while building the operating system

3. Real life examples of how good looks like

Speakers

Eran Kinsbruner

Chief Product Officer

HeroDevs

Eran Kinsbruner

Chief Product Officer

HeroDevs

Eran Kinsbruner is the Chief Product Officer at HeroDevs, where he leads product strategy for the company’s Never-Ending Support for open source software that has reached end of life. Before HeroDevs, he was VP of Product Marketing at Checkmarx, where he led a global PMM team and shaped the company’s application security positioning and go-to-market, including its AI-driven AppSec strategy.

Over 20+ years in software development, testing, and go-to-market, Eran has held leadership roles at Perforce, Perfecto, Lightrun, Oracle, GE, Texas Instruments, NeuStar, and Sun Microsystems. He is a bestselling author (The Digital Quality Handbook, Continuous Testing for DevOps Professionals, Accelerating Software Quality), a patent-holding inventor, a PMA Top 100 influencer, and a frequent keynote speaker on Agentic AppSec, DevOps, and software quality.”

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