How to build a product marketing operating system with Claude

11:05 am
-
12:00 pm
CT

Marketing new reality is fully dependent on AI - that’s a given. What you do with AI is a different thing, and in this session I would offer a blueprint for product marketers on how to build an efficient working platform all using Claude Code. The session will cover the pillars of the operating system, the skills that are required as minimum to kick such platform and the collaborative tools that can expand such platform across the entire team.

Session Agenda

  • 1/ key pillars for a successful AI PMM program
  • 2/ do’s and dont’s while building the operating system
  • 3/ real life examples of what good looks like

Speakers

Eran Kinsbruner

VP of Product Marketing

Checkmarx

Eran Kinsbruner

VP of Product Marketing

Checkmarx

Eran Kinsbruner is Vice President of Product Marketing at Checkmarx and a recognized thought leader in software quality, secure development, and DevSecOps. With over 20 years of experience in engineering, product marketing, and developer advocacy, he helps global enterprises modernize pipelines and strengthen AppSec in the AI era. A frequent keynote speaker, author, and advisor, Eran bridges the gap between AppSec and engineering by promoting shift-left practices, developer-first security, and the use of agentic AI to enhance code quality without slowing innovation. He has contributed to leading industry reports, whitepapers, and open-source projects, and authored several books on continuous testing and secure software delivery. Today, Eran focuses on advancing next-generation AppSec powered by agentic AI—helping modern software teams build faster, stay secure, and deliver with confidence.

About this Session's Track

Product Marketing & Cybersecurity Perspective

Gain technical and market intelligence on positioning cybersecurity products, telling the right story, and translating complex technical capabilities into compelling customer value propositions.