Going Headless: How Cybersecurity Marketers Run Partner Programs Without Another Portal

Cybersecurity vendors depend on the channel, but most partner programs still push MSPs and resellers into yet another portal they never log into. The result: low adoption, MDF nobody can measure, and partner marketers stuck chasing updates. In this session, we’ll explain what headless partner management means: your program runs in the CRM, and partners work from the tools they already use. Then we’ll go through real examples of how two customers in cybersecurity (incl. Huntress) run co-marketing and MDF with its partners.

Introw helps B2B companies manage partner relationships and collaborate with resellers, distributors, and referral partners through a partner portal connected to their CRM. Keep partners engaged, share resources, and track deals in one place. Introw also meets partners where they already work, removing the friction of “another portal”. Think about Slack, Teams, email or AI assistants. Every action seamlessly syncs back to your CRM. Customers see up to 30% more partner pipeline and typically go live in under two weeks.

www.introw.com

Session agenda:

(1) What headless partner management is and why it increases partner adoption where another portal can’t

(2) Why partner experience is a competitive edge

(3) How Huntress runs co-marketing and MDF with partners, from request and approval to proof of performance, all tracked in the CRM

‍