15 years selling to people who read the docs first.

Mate has spent 15 years figuring out what makes technical buyers actually buy - and 10 of those leading the teams responsible for the answer.

Currently VP Marketing at Axoflow, he previously served as Fractional CGO at BitNinja Security, where he turned a culture of "don't ship on Friday" into weekly sprints, halved churn, and doubled trial-to-paid conversion. Along the way, he's consulted for a range of seed-series A startups on PLG, positioning, and go-to-market strategy.

He specializes in B2B and B2D SaaS in cybersecurity - because marketing to people who can and want to read the documentation is the most honest version of the job.His teams run on empowerment, scrum inspiration, and the firm expectation that you'll ship before you've over-thought it. He's a doer with a thinking problem.

Based in Valencia, Spain. Married, father of twin girls, casual gamer, and a surfer in ongoing negotiations with the ocean.