Shlomi Ashkenazy is Head of Marketing at Rein Security and a B2B marketing and positioning expert who specializes in turning complex technologies into clear, compelling market narratives.

Over the past decade, he has worked with 50+ VC-backed startups across cybersecurity, AI, DevOps, fintech, and even quantum computing, helping founders move from “we have a great product” to “we’re defining a movement.”, changing thier karma as a result. His work focuses on positioning, product marketing, and building movements that drive real growth, often helping companies scale to 8-figure ARR and beyond.

Before Rein, Shlomi was Head of Marketing at Cybellum, and the Strategy Director at Atreo, one of the leading B2B tech branding agencies, where he led positioning and brand work for companies like JFrog, Axis Security, Bionic, Cybellum, and Claroty. Prior to that, he spent five years at Monitor Deloitte, building growth strategies for both startups and enterprises.

He sees his work as a mix of engineering and creativity. Designing positioning, categories, and messaging systems that do not just explain a product, but make the market move.