Every Event Is a Content Studio: How to Reach Beyond the Show Floor

1:15 pm
-
2:15 pm
CT

Your company just spent $30,000 on a conference and you sent three people to the show. They worked the booth for two days, scanned a couple hundred leads, and came home with one blurry photo and a LinkedIn post no one saw.

After the event, the only people who knew you were there were the ones who happened to walk past your booth. Your conference presence doesn't have to end on the show floor.

Instead, picture this: every event you attend is a packed content studio. The conversations are flowing, the energy is electric, the candid moments are plentiful, and the community is engaged. If you’re walking out of it empty-handed, you’re leaving value on the table.

Event content drives higher engagement and more follower growth than almost any other content type on LinkedIn. The opportunity is sitting right there, but most teams just don't have a system to capture it.

In this session, you'll learn how to build a field content engine that turns every event you attend into weeks of high-performing organic content, without a dedicated media team or production budget. We'll cover how to plan your content before you leave, what to capture on the show floor, how to turn it into multiple pieces of content, and how to activate your team's personal profiles to maximize your reach.

You'll leave with a process your team can run at the next event on your calendar, and a way to measure how far your presence actually extended past the show floor.

Session Agenda

  • A pre-event content plan: How to map your content opportunities before you leave for the conference: who to put on camera, where to shoot, and what to script out
  • What to capture on the day: Which content formats work at events and how to capture all of it on a phone with no crew and no production budget
  • From event media into content calendar: How to turn 2–3 days of event media and notes into LinkedIn content for the whole company
  • Measuring the extended value of every event: How to track follower growth, content reach, and engagement in the weeks during and after a conference to prove your presence extended far beyond the show floor

Speakers

Amy Tom

Community Manager

D3 Security

Amy Tom

Community Manager

D3 Security

Amy Tom is the Community Manager at D3 Security, where she connects security leaders, SOC teams, and practitioners across the industry. She runs the Let’s SOC About It podcast, shapes editorial strategy, and creates the spaces where vendors and practitioners have direct, honest conversations. Her background spans startups and global enterprises, with a consistent focus on making complex security topics approachable and accessible.

About this Session's Track

Field & Channel, Partner, Tech Alliances

Explore best practices for building and scaling partner ecosystems, strategic alliances, and field marketing programs that expand your reach, integrate into account-based marketing strategies, and accelerate co‑selling.