Embed Analyst Interactions In Your Marketing Roadmap

Many marketers view working with industry analysts as a necessary evil and an opportunity to tell them everything about what makes their product or service great. Marketers may only interact with analysts during evaluations, then forget about them until the next one. Getting the most out of industry analysts, however, requires ongoing engagement and listening as much as (or preferably, more than) you speak. Embedding analyst interactions in your marketing roadmap can provide objective third-party insight at crucial points throughout the year. Hear from Recovering Marketer and Forrester VP and Research Director Joseph Blankenship (JB) who was a cybersecurity marketer for 10 years before joining Forrester as an analyst. JB will talk about what worked for him as a marketer, what he sees successful marketers doing as they interact with analysts, and how well-timed analyst interactions can inform your marketing roadmap. Session attendees will learn:•_x0009_Understanding what analysts really do and how they can inform your marketing•_x0009_Creating a playbook for ongoing, successful analyst engagement•_x0009_Embedding analyst interactions to inform your product and messaging launches