William Jardine is aStrategist at Miscreants, where he helps cybersecurity companies shape thestrategy and positioning behind their marketing. Before moving into marketingstrategy, he spent 10 years in cybersecurity consulting, performing pentestsagainst tier-one financial organizations, leading attack simulations oncritical infrastructure, and designing security architectures for modern cloudenvironments. On the business side, William has run a cyber practice, managedvendor relationships, and owned service portfolios, giving him a clear view ofhow buyers evaluate security solutions. He has spoken at events including OWASPPoland, DevSecOps Manchester, and CPS-SPC, as well as on podcasts and webinarscovering cloud, AI, and other modern security topics.