CyberMarketingCon-fessional: What's Hot and What's Not in 2026

1:15 pm
-
1:55 pm
CT

Shhh. Come on in. Drop your 2026 campaign confessions into our “phish” bowl. No names, no judgment. Just a year in review of what's working and what's not, with some fun along the way.One of your hosts, William Jardine, spent a decade pentesting and running offensive security teams before pivoting to creative strategy. His co-host, Courtney Chatterton, has spent four years running full-funnel demand gen and writing the copy that actually sells in cyber. Together, they're putting cyber marketing campaigns on trial: real stories, anonymous audience confessions, slightly techie breach breakdowns, what works on cyber practitioners, and verdicts on what worked, what flopped, and what should've stayed in the drafts folder in 2026.Would your campaigns survive scrutiny from someone who's lived the other side of the claim? Come find out or just come for the cringe and the laughs!

Session Agenda

  • 1. Learn what actually resonates with cyber practitioners. Hear directly from someone who spent a decade on the offensive security side which campaign claims land as credible and which get dismissed on sight.
  • 2. Get an honest 2026 year-in-review of cyber campaign tactics. A candid rundown of the formats, channels, and messaging plays that performed this year versus the ones that quietly flopped.
  • 3. Understand how technical scrutiny breaks marketing claims. Walk through "breach breakdown" style teardowns that show where product messaging outruns what the technology can actually do.

Speakers

Will Jardine

Strategist

Miscreants

Will Jardine

Strategist

Miscreants

William Jardine is aStrategist at Miscreants, where he helps cybersecurity companies shape thestrategy and positioning behind their marketing. Before moving into marketingstrategy, he spent 10 years in cybersecurity consulting, performing pentestsagainst tier-one financial organizations, leading attack simulations oncritical infrastructure, and designing security architectures for modern cloudenvironments. On the business side, William has run a cyber practice, managedvendor relationships, and owned service portfolios, giving him a clear view ofhow buyers evaluate security solutions. He has spoken at events including OWASPPoland, DevSecOps Manchester, and CPS-SPC, as well as on podcasts and webinarscovering cloud, AI, and other modern security topics.

‍

Courtney Chatterton

Marketing Manager

Miscreants

Courtney Chatterton

Marketing Manager

Miscreants

Courtney Chatterton is a Marketing Manager at Miscreants, where she runs full-funnel demand generation and campaign operations for cybersecurity brands. With four years in the industry, she's built a reputation for a practical, no-fluff approach to campaign strategy. She’s known for turning jargon-filled messaging into programs that actually convert with security buyers. Courtney co-hosts monthly marketing meetups with the Cybersecurity Marketing Society and has previously presented at CyberMarketingCon 2024.

About this Session's Track

Demand Gen & Digital, GTM Engineering & MOPs

Dive into the latest demand gen, digital tactics, and marketing operations frameworks that drive pipeline growth, from innovative and automated campaigns to AI-driven GTM engineering.