Krissy Camacho is a marketing strategist and GTM operator with more than 20 years of experience helping B2B companies turn buyer insights into predictable revenue. Known for blending creative storytelling with analytical rigor, she has built and scaled win/loss programs, ICP frameworks, and AI‑enabled workflows for startups and global enterprises alike.

Her recently published book, A Marketing Detective’s Guide: AI‑Powered Win/Loss Decoding for Modern GTM Teams, distills two decades of hands‑on experience into a practical, detective‑style system for understanding why deals are won or lost and how those insights can transform targeting, messaging, enablement, and growth.