Claude Intermediate Workshop
Ready to move beyond one-off chats and start building repeatable AI workflows?
This hands-on workshop is designed for cybersecurity marketers at CyberMarketingCon who already use Claude and want to take the next step: turning the work you do repeatedly into reusable systems.
We’ll focus heavily on Claude Skills—what they are, when to use them, and how to build them around real cybersecurity marketing workflows. We’ll also explore more advanced ways to structure Claude around your work, connect context and resources, and create repeatable processes that can help you and your team work faster and more consistently.
Rather than spending the session perfecting individual prompts, we’ll think bigger: How do you teach Claude how you work once, then reuse that knowledge again and again?
Bring your laptop, your personal or corporate Claude account, and come ready to build!
Session Agenda
- Understand what Claude Skills are and where they fit into your AI workflow
- Learn how to turn a repeatable cybersecurity marketing process into a Skill
- Build or begin building a Skill you can actually use after CyberMarketingCon
- Learn how to structure reusable instructions, context, resources, and processes instead of starting from scratch every time
- Explore how Skills can support workflows across content, research, campaigns, events, product marketing, competitive intelligence, and marketing operations
- Identify opportunities to move from individual AI tasks → repeatable workflows → scalable AI systems
- Leave with a framework for deciding what should become a Skill and what should remain a simple Claude conversation
About this Session's Track
Networking & Career
Connect with peers, mentors, and industry leaders in guided networking sessions designed to help you chart your career path and unlock new professional opportunities.