Claude Beginner Workshop
Curious about Claude but not quite sure what to do beyond opening a chat and asking it questions? This hands-on beginner workshop is for you.
Designed specifically for cybersecurity marketers at CyberMarketingCon, this session will help you get comfortable using Claude for real marketing work — without requiring any technical or AI expertise.
We’ll cover the basics of how to work with Claude effectively, how to give it the context and direction it needs, and how to start using it across everyday workflows like research, campaign planning, content development, messaging, analysis, and more.
You’ll work through practical examples alongside other cybersecurity marketers and leave with ideas you can put to work immediately.
Bring your laptop and your corporate or personal Claude account. No AI expertise required!
Session Agenda
- Understand what Claude is best at and where it fits into a cybersecurity marketer’s workflow
- Learn how to write better prompts that produce more useful, on-brand outputs
- Know how to give Claude the right context, examples, and instructions
- Practice using Claude for common marketing tasks like research, content, messaging, campaign planning, and analysis
- Leave with practical workflows you can start using immediately
About this Session's Track
Networking & Career
Connect with peers, mentors, and industry leaders in guided networking sessions designed to help you chart your career path and unlock new professional opportunities.