Sarah builds Demand Gen and Field Marketing teams from scratch at early stage IT and Security startups. After re-locating from the US to the UK, Sarah co-founded the first ‘Demand Gen ’ community for marketers in London which is supported by brand partners like Cognism, Yext and LinkedIn.

Brand = Pipeline. Prove me wrong.

Danielle Guetta is the first marketer at Jazz, the AI-native DLP platform that took the cybersecurity industry by storm with its DLP Sucks campaign. Before Jazz, Danielle was the second marketer at Astrix Security, where she led product marketing and helped build the Non-Human Identity (NHI) category from the ground up — defining the language, narrative, and positioning that the entire market now uses. Before Astrix, she spent years at Check Point Software (joining through an acquisition), giving her nearly a decade of cybersecurity marketing experience across stealth-stage startups, category-defining scale-ups, and global enterprise. Danielle specializes in turning complex security problems into bold, contrarian brand moments that move pipeline.