Build Your Founder Brand: Media Training Workshop for Cybersecurity Founders & CEOs

1:15 pm
-
2:20 pm
CT

Want to build your founder brand? It starts with knowing how to communicate your story, expertise, and vision with clarity, confidence, and consistency.

In cybersecurity, a strong founder brand can establish trust, create market visibility, attract customers and talent, and position both you and your company as credible industry leaders. But turning deep technical expertise into a compelling public presence requires more than simply knowing your subject—it requires thoughtful messaging, memorable storytelling, and media readiness.

In this interactive workshop, founders will learn how to define the ideas and perspectives they want their founder brands to represent—and communicate them effectively across interviews, podcasts, panels, and other high-visibility opportunities. Participants will explore how to develop concise, audience-focused messaging, translate complex cybersecurity topics into engaging narratives, and respond confidently to difficult or unexpected questions.

Through guided exercises and real-world scenarios, attendees will practice staying on message, delivering memorable sound bites, and connecting each media appearance to their broader founder-brand and business goals. They’ll leave better prepared to build executive visibility, strengthen market credibility, and become trusted voices for their companies and the cybersecurity industry.

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Session Agenda

  • Define a distinctive founder brand that connects your expertise, point of view, personal story, and company vision.
  • Translate complex cybersecurity topics into clear, engaging messages that reinforce your credibility and grow your visibility.
  • nging questions, stay on message, and use interviews, podcasts, and panels to advance your founder brand and business goals.

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Speakers

Tony Welz

Principal

W2 Communications

Tony Welz

Principal

W2 Communications

Tony co-founded W2 Communications 23 years ago to help set emerging and established technology companies apart from their competition. With 30 years in the cybersecurity industry, he thrives on creating innovative programs that deliver tangible results that align with clients’ corporate objectives.

Building W2 Communications into one of the leading independent cybersecurity communications firms, Tony has directed aggressive awareness and credibility programs, managed crisis communications initiatives and developed executive and thought leadership campaigns. He has consulted with start-up and emerging businesses, as well as global organizations such as Cisco, McAfee, Armis and Netskope.

Tony leverages a deep understanding of cybersecurity challenges, opportunities and issues that drive market news to create technology communications programs which position clients at the forefront of their industries. As a result, he has fostered long-term and trusted relationships with the industry’s top reporters, analysts and influencers.

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About this Session's Track

CEO Summit (Founders, CEOs, Investors)

A forum for cybersecurity founders, CEOs, and investors to share visionary leadership lessons, tackle board‑level challenges, and explore partnership opportunities at the company’s highest level.