Book Signing: The Positioning Book You Wish Your Founder Read

12:30 pm
-
1:15 pm
CT

Grab your lunch and get a signed copy! Meet Story Tweedie-Yates, the author of The Positioning Book You Wish Your Founders Read. It’s a how-to guide to the trickiest positioning challenges of working with founding teams, built on the Positioning Hypothesis™ method. Shaped at cyber and high-tech B2B startups, it shows you how to build your own positioning from scratch. Find the signing in the Expo Hall during Monday lunch. A limited number of books will be available for free, and for purchase afterwards. Can’t make it? Keep an eye on the gacha machines, because copies of the book are hiding inside!

Want more? Catch her hands-on session, Where AI Belongs in Your Positioning, on Monday!

Speakers

Story Tweedie-Yates

Head of Marketing

Eve Security

Story Tweedie-Yates

Head of Marketing

Eve Security

Story is a Product Marketing lead turned VP of Marketing and CMO who created the Positioning Hypothesis method, giving founders in the cyber and high-tech B2B space a guide for mapping uncharted territory. As an operator, she has a track record for making her companies look bigger than they are, and delivering hard outcomes from marketing. Her passions are two-fold: innovation and continuous learning.She has a broad, non-traditional background in professional and university athletics, psychology, and Consumer Packaged Goods, and a uniquely global approach and aptitude for business and marketing, having worked in over 30 countries. She is also fluent in Spanish.Story is currently the Head of Marketing at Eve Security and has most recently been the VP of Marketing at Geordie AI as well as the CMO of FusionAuth. She has now propelled two RSAC Innovation Sandbox finalists, crafting the winning pitch in 2026. She has earned degrees from both Stanford University (2005, B.S. Psychology) and Thunderbird School of Global Management (2013, MBA).Her early career was defined by competing in Division I NCAA tennis and competing professionally on the WTA Tour/ITF Circuit. During this time, she reached a career-high WTA ranking of 316 in singles (2006) and 189 in doubles (2009). She competed globally in 14 countries and won 10 professional titles in doubles and singles.