Beyond Amplification: How to Think of Influencers as More Than a Distribution Channel

3:25 pm
-
3:50 pm
CT

Marketers often still think of influencers as a media channel: give creators a message, have them turn it into content, and put it in front of their audience. But that’s only one part of what creators can bring to a marketing program.The best creator partnerships give brands access to much more than reach. A creator can help shape content ideas, develop messaging, translate complex products into compelling stories, and produce the content while also providing a direct line to the audience. In other words, you’re not just hiring a media channel—you’re tapping into a creative and marketing powerhouse.This session will explore how marketers can think beyond sponsored posts and start relying on creators as strategic partners. Attendees will learn how to structure partnerships that unlock the full value creators can bring, rather than treating them as simply another channel for delivering a brand message.

Session Agenda

  • 1) The best creator partnerships give brands access to much more than reach.
  • 2) How to think beyond sponsored posts and start relying on creators as strategic partners.
  • 3) How to structure partnerships that unlock the full value creators can bring to a marketing program.

Speakers

Confidence Staveley

Multi-Award Winning Cybersecurity Leader

Confidence Staveley

Confidence Staveley

Multi-Award Winning Cybersecurity Leader

Confidence Staveley

Confidence Staveley is a multi-award-winning cybersecurity leader, author, and one of the most distinctive voices at the intersection of AI and security. Known for making complex technical concepts land with any audience, she holds the CISSP, CSSLP, and CCISO certifications and serves on the World Economic Forum's Global Future Council on Cybersecurity.Some of her accolades include Top 40 Global Thought Leader in Security and Safety (2024 & 2025), SANS Difference Maker Award: People's Champion of the Year (2024), Cybersecurity Woman of the World (2023), Top 25 Leader in Cybersecurity (2024), SC Media’s Women in IT Security 2024 Power Player, Security Magazine’s 2024 Women In Cybersecurity and recognition among the "150 Fascinating Females Fighting Cybercrime."Confidence is the Founder and Editor-in-Chief of AI Cyber Magazine, a practitioner-focused publication on AI and cybersecurity, and hosts The AI Cyber Podcast. She leads CyberSafe Foundation, a nonprofit democratizing access to cybersecurity and AI Education.A sought-after keynote speaker and board advisor, Confidence brings the rare combination of technical depth, editorial credibility, and the ability to cut through hype, delivering talks that leave audiences better informed and ready to act.

About this Session's Track

Brand / Comms / Public & Analyst Relations / Social Media

Learn how to craft compelling brand narratives, leverage social channels, and manage analyst and media relations to elevate your company’s voice in an extremely crowded market.