I've been the first marketing hire, the team builder, and the executive who comes in and says "we can do a lot better than this."Twenty years in cybersecurity, from Lookout to Carbon Black to Randori (acquired by IBM) to now leading global corporate marketing at Silverfort. I've spent my career finding the story inside deeply technical products and turning it into something the market can't stop talking about. Currently, I'm making identity security feel as urgent as it actually is. And if you've been paying attention lately, that bar is very high.

I've taken companies from unknown to acquired, from stealth to splashy, from a single product in one country to a global brand. I've built comms and marketing practices from scratch, revitalized ones that lost their spark, and grown revenue 300% with nothing but a sharp narrative and a relentless content engine.Security is serious. The way we talk about it doesn't have to be boring.