A Time to Scale: The Competitive Advantage of Marketing Across Cultures

11:30 am
-
12:00 pm
CT

Let's talk about the operational reality of marketing across cultures. As cybersecurity companies grow globally, marketers must do more than simply translating messaging. They need to understand how different cultures build trust, collaborate, and come to an agreements. Drawing from years of experience leading international marketing initiatives from Norway across EMEA, APAC, and the Americas, Anne Simpson shares practical lessons on how cultural intelligence can strengthen cybersecurity marketing, global collaboration, and brand growth.

Session Agenda

  • Why cultural intelligence matters in cybersecurity marketing and how to make it work operationally, not just philosophically
  • The obvious > Differences in communication and trust across regions
  • Scaling international marketing, even inside lean cyber teams!
  • How to build stronger relationships with international teams/partners
  • Lessons from global events, field marketing, and executive engagement

Speakers

Anne Simpson

Marketing & Communications Director

Omny

Anne Simpson

Marketing & Communications Director

Omny

Anne Simpson is an international marketing and communications professional with over 12 years of experience. She began her career selling artwork, organizing events and designing marketing campaigns to support art openings. After building a career in Texas, she made the move to Norway where she joined security companye, Ava to grow the Field Marketing branch of the company. This quickly multiplied from EMEA regions to include APAC and the US. After 3 years, Ava would be acquired by the larger corporation of Motorola Solutions. Simpson now operates as the Director of Marketing and Communications at Omny, an industrial cybersecurity company based out of Oslo, Norway.

About this Session's Track

GTM, Strategy & Exec Leadership

Hear from seasoned executives on crafting go‑to‑market strategies, aligning cross‑functional teams, and leading transformative growth initiatives.